Tata Steel’s B2MSME e-commerce platform, DigECA, crosses ₹1,000 Crore Gross Merchandise Value

Mumbai, October 31, 2025

~ DigECA continues to redefine digital steel buying for MSMEs with over 160 KT in sales and a rapidly growing customer base ~

Mumbai, October 31, 2025: Tata Steel today announced a significant milestone for its B2MSME e-commerce platform, DigECA, which has surpassed ₹1,000 crore in Gross Merchandise Value (GMV) in the current financial year (FY26). The platform has also recorded over 160 kilo tonnes (KT) in sales and onboarded more than 3,500 Micro, Small and Medium Enterprises (MSME) customers, underscoring its growing role as a catalyst in the digital transformation journey of India’s MSMEs, known as Emerging Corporate Accounts (ECAs) within Tata Steel.

Designed to make steel buying simple, transparent and efficient, DigECA offers ECAs an integrated, omni-channel experience with features such as embedded financing options, real-time order visibility, and dedicated technical support. The platform primarily focuses on flat steel products including Tata Astrum, Tata Steelium, and Galvano, bringing together quality assurance and digital convenience under one ecosystem.

Prabhat Kumar, Vice President - Marketing & Sales (Flat Products), Tata Steel,said: “Surpassing ₹1,000 crore GMV and 160 KT in sales is a testament to the trust our ECA customers place in DigECA. This platform is not just about transactions - it’s about building meaningful relationships, enhancing customer experience through seamless integration of MSME value chain, and aligning our services with their evolving business needs.”

Since its pilot launch in fourth quarter of Financial Year 2024-25, DigECA has registered a 30x growth, driven by Tata Steel’s relentless focus on innovation, customer-centricity, and digital enablement. The platform’s growth mirrors Tata Steel’s broader vision to digitalise the steel supply chain and promote inclusive growth across India’s industrial ecosystem.

With DigECA, Tata Steel continues to lead the way in digital transformation, equipping ECAs with the right tools, services, and support to achieve their business aspirations and contribute to India’s industrial progress.

Disclaimer

Statements in this press release describing the Company’s performance may be “forward-looking statements” within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand/ supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/ or other incidental factors.

For queries and information

Sarvesh Kumar,
Chief Corporate Communications, Tata Steel,
E-mail : sarvesh.kumar@tatasteel.com

About Tata Steel

Tata Steel group is among the top global steel companies with an annual crude steel capacity of 35 million tonnes per annum.
It is one of the world's most geographically diversified steel producers, with operations and commercial presence across the world.
The group recorded a consolidated turnover of around US$26 billion in the financial year ending March 31, 2025.
A Great Place to Work®-certified organisation, Tata Steel Limited, together with its subsidiaries, associates, and joint ventures, is spread across five continents with an employee base of over 76,000.
Tata Steel has announced its major sustainability objectives including Net Zero by 2045.
The Company has been on a multi-year digital-enabled business transformation journey intending to be the leader in ‘Digital Steel making’. The Company has received the World Economic Forum’s Global Lighthouse recognition for its Jamshedpur, Kalinganagar, and IJmuiden Plants. Tata Steel has also been recognised with the ‘Digital Enterprise of India – Steel’ Award 2024 by Economic Times CIO.
The Company has been recognised with the World Economic Forum’s Global Diversity Equity & Inclusion Lighthouse 2023.
The Company has been a part of the DJSI Emerging Markets Index since 2012 and has been consistently ranked among the top 10 steel companies in the DJSI Corporate Sustainability Assessment since 2016.
Tata Steel’s Jamshedpur Plant is India’s first site to receive ResponsibleSteel^TM Certification. Subsequently, its Kalinganagar and Meramandali plants have also received the certification. In India, Tata Steel now has more than 90% of its steel production from ResponsibleSteel^TM certified sites.
Received Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, 2025 Steel Sustainability Champion recognition from worldsteel for eight years in a row, CDP 2024 ‘Supplier Engagement Assessment’ Leader, Top performer in Iron and Steel sector in Dun & Bradstreet's India's top 500 companies 2022, Ranked as the 2024 most valuable Mining and Metals brand in India by Brand Finance, ‘Most Ethical Company’ award 2021 from Ethisphere Institute, and ‘Best Corporate for Promotion of Sports’ recognition at the Sportstar Aces Awards 2024.
Received the 2023 Global ERM (Enterprise Risk Management) Award of Distinction at the RIMS ERM Conference 2023, ‘Masters of Risk – Risk Technology’ recognition at The India Risk Management Awards, and ICSI Business Responsibility and Sustainability Award 2023 for its first Business Responsibility and Sustainability Report (BRSR), Excellence in Financial Reporting FY20 from ICAI, among several others.

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