Our logo symbolises and summarises what we stand for. It represents the individuality and distinctiveness of our company. We have put together the Tata Steel logo in various file formats and also listed down the usage guidelines. We believe you will adhere to the information provided.
The shaded areas around the brand marks indicate the minimum exclusion zones into which nothing should intrude. These zones have been designed to ensure that the brand marks never appear cluttered by other graphic material.
The exclusion zone for the Tata Group brand mark is calculated using a division of the height of the Tata ‘T’ symbol as shown opposite. The exclusion zone is also equal to the space between the Tata ‘T’ symbol and the Tata wordmark.
The exclusion zone for the Tata Steel brand mark is calculated using the ‘T’ of the Tata wordmark.
The Tata Group and Tata Steel brand marks must always appear in the same colour.
Wherever possible, the brand marks should appear in Tata Blue on a white background. Where this is not feasible, the following variants may be used. Under no circumstances should the brand marks be reproduced in any other colour.
The brand marks appear in Tata Blue on a white background. This is the primary representation of the Tata brand marks, to be used wherever possible.
In a limited number of applications, such as faxes, memos or single-colour advertising, a solid black version of the brand marks may be used. Never use tints of black
When placed on imagery with a light background, the brand marks appear in Tata Blue. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.
For increased visual impact, the brand marks may appear in reverse white against a Tata Blue background.
When there is a dominant dark background, the brand marks appear in reverse white.
When placed on imagery with a dark background, the brand marks appear in reverse white. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.