~ Targets Rs 1,000 crore turnover in 2-3 years ~

Tata Steel has opened a new sales office in Kochi, Kerala. The initiative has a twin-pronged objective of addressing the growing demand for steel products in Kerala and strengthening the company’s customer connect in the southern State.

Over the last few years, Tata Steel’s presence in Kerala has grown manifold and acceptance of the Tata brand in the State is very high. The market for steel products and the Company’s turnover from sales in the State, both have grown over the years.

The opening of the new office is expected to reinforce the company’s customer connect and its ability to offer services and solutions with greater focus. Customers, too, have peace of mind and readily relate with a brand that has a local address in the State.

With the opening of its office in Kochi, the Tata Steel’s branded product footprint will now be firmly entrenched in all 14 districts of the State. The portfolio will include TATA TISCON (rebars), TATA SHAKTEE (GC Sheets), TATA ASTRUM (hot rolled coils), TATA STEELIUM (cold rolled products) and GALVANO & DURASHINE (coated products), Services & Solution offerings such as TATA PRAVESH DOORS & WINDOWS, NEST-IN SOLUTIONS, and downstream brands like TATA TUBES, TATA WIRON, TATA AGRICO and TATA BEARINGS.

Speaking on the occasion, Mr Peeyush Gupta, Vice President, Steel (Marketing & Sales), Tata Steel, said: “Over the last few years, Kerala has emerged as a market with immense and untapped potential. With the new office and a dedicated team in place, we will aspire to generate a revenue of Rs 1,000 crore within the next 2-3 years. This will make Kochi the only office of Tata Steel in the country with nearly 100 per cent of the revenue from sales of branded products”.

About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum (MTPA). It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The Group recorded a consolidated turnover of US $20.41 billion (INR 133,016 crore) in FY18. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd). Currently, Tata Steel's consolidated India crude steel production capacity stands at 18.6 MnTPA.

A Great Place to Work-Certified^TM organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.

Tata Steel retained the Industry Leader position in FY18 and ranked second overall in the DJSI assessment, 2017. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, ‘Corporate Strategy Award’ by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champions (2017) by the World Steel Association, Dun & Bradstreet Corporate Awards (2018), Golden Peacock HR Excellence Award by Institute of Directors (2018), ‘Best Companies To Work For’ recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.

In 2018, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow www.wealsomaketomorrow.com

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Disclaimer
Statements in this press release describing the Company’s performance may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand/ supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/ or other incidental factors.