Tata Steel has launched its best-in-class Tata Tiscon SD (Super Ductile) rebar in the southern markets. The new rebar will replace the current product, Tiscon 500D.

The new product, made with an improved mix of carbon, sulphur, phosphorous and other alloying elements as well as post-rolling treatment, promises a stronger and more flexible rebar for the construction industry and other customers. 

Tata Tiscon SD also offers more energy-absorption capacity to the building’s structure and, therefore, a higher evacuation time in case of earthquakes and other calamities.

The SD rebars guarantee more than basic characteristic strength as per BIS 1786. They offer superior properties with respect to percentage elongation, UTS/YS Ratio and is in line with international norms of ‘High Ductile’ specialty bars. Tata Steel is targeting to increase its market share by around 4-5 per cent in the five southern states. 

The new Tata Tiscon SD was launched by Mr Peeyush Gupta, Vice President - Steel (Marketing & Sales), Tata Steel, in the presence of channel partners from the five southern states -- Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala.

About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2018. It is one of the world's most geographically-diversified steel producers, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $20.41 billion (INR 133,016 crore) in FY18. Tata Steel Group is spread across five continents with an employee base of over 65,000. Tata Steel retained Industry Leader position in FY18 and ranked second overall in the DJSI assessment, 2017. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel was felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2014-15 and 2015-16, Best Risk Management by CNBC TV18 (2018) and ‘Corporate Strategy Award’ by Mint (2018). The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the sixth time (2018), Steel Sustainability Champions (2017) by the World Steel Association, Dun & Bradstreet Corporate Awards (2017 & 2018), Golden Peacock HR Excellence Award by Institute of Directors (2017) as well as 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.

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