Tata brand has been ranked as the first Indian brand to be in the top 50 club of global brands as per the Brand Finance Global 500 report 2011. The group’s brand value is pegged at US $15.8 billion as compared to US $11.21 billion in 2010. As per the Brand Finance Global 500 report of 2007, the brand value of Tata was US $7.38 billion, indicating there has been 100% appreciation for its brand value.

There has been a steady progress in Tata brand value to reach the 50th position among the other global brands. In 2007, Tata brand was ranked 103 and now in 2011 it is ranked among the top 50. The key companies and brands that have been considered by Brand Finance to add the brand value to the group are Tata Motors group (JLR brand value, Tata Motors India and JV’s and subsidiaries), Tata Steel group (Tata Steel Limited and Tata Steel Europe) and Tata Consultancy Services.

Mr. R Gopalakrishnan, Director, Tata Sons said, “Tata managers have been focused on doing the right things for the business and the stake holders. The brand perception is the outcome of their efforts and is not a planned perception change, to that extent it’s a source of satisfaction for the employees”.

About Tata group:
The Tata group comprises over 90 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The total revenue of Tata companies, taken together, was $67.4 billion (around Rs.319, 534 crore) in 2009-10, with 57 per cent of this coming from business outside India. Tata companies employ around 395,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics. Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 28 publicly listed Tata enterprises and they have a combined market capitalization of about $97.13 billion (as on March 17, 2011), and a shareholder base of 3.5 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Indian Hotels and Tata Communications.