Tata Steel's Website Declared Best by International Iron & Steel Institute, Belgium
www.tatasteelindia.com, the Tata Steel website, has been declared the winner of the IISI People's Choice Award by International Iron & Steel Institute (IISI) at its summit in Rome. This award has been given to Tata Steel in the steel producer category at the annual (edition 2002) website competition. In the other category i.e. portal category, Jernkontoret has bagged the first prize. POSCO has been adjudged the best site, for the second time, in the Judges' Choice Award.
The IISI, is a world forum dealing solely with the steel industry, was founded in 1967 and has its headquarters in Brussels, Belgium. The IISI seeks to help steel industries and associated organisations by providing access to the latest technical and economic; opportunity to obtain data on industry performance; opportunity to become involved at international level in common market development programmes and government relations on environmental issues.
The Tata Steel website, now bilingual (Hindi and English), seeks to address the needs of a wide range of stakeholders. The objective of the website is to provide a two-way communication channel between the company and the stakeholders and to update them on the steps taken by the company to realise its Vision and Mission. The steel company believes that the 'Challenge Lies In Changing' and the communication of this constitute the very purpose of our website.
Each link on the site has been designed to cater to a particular group of stakeholders and hence they carry very specific information on a well-defined area/process of the company. The site also attracts business queries, which benefits the company in reaching out to new customers and markets. The links on the site attempt to provide the latest innovation adopted and initiatives taken by the company in a key area, performance production and financial, products, environment management, corporate sustainability initiatives, technology, press releases, careers, marketing and sales reach, etc. The site also carries valuable information on the company's rich heritage and archives, which instils pride among all stakeholders in their association with Tata Steel. Care has been taken that the information hosted on the website is updated regularly, it is accurate and succinct and released to facilitate easy navigation and quick downloading. Opinions and views are collected from a wide spectrum of visitors and action taken based on their response. The total number of hits and the international visits, given in percent, for the tatasteel.com website (April to Sept 2002) are as follows:
In Tata Steel, the net has become an important tool of communication and the Intranet of the company, available even in remote out-locations, is fully leveraged to integrate the employees and keep them abreast with the happenings across the company. The Intranet is used for virtual dialogues between the MD and the employees. This is conducted with the help of web streams, video conferencing and on-line dialling.