~Tata Steel recognised for its corporate campaign on ‘Values stronger than steel’ and unmatched contribution to sports~

Tata Steel bagged the ‘Best Sports Advertisement’ and ‘Best Corporate Involvement in Sports’ awards at the grand finale of NDTV’s ‘Marks for Sports’ campaign. This was celebrated with the ‘Spirit of Sport’ awards ceremony held at New Delhi on February 5, 2012 . The awards were received by Mr Sanjiv Paul, Vice President, Corporate Services, Tata Steel, on behalf of the Company from India’s tennis legend Leander Paes and Director General, Sports Authority India, Mr Desh Deepak Verma.

The ‘Best Sports Advertisement’ Award is an acknowledgement of Tata Steel’s corporate campaign that showcases the organisation’s involvement and commitment beyond steel making, featuring real life achiever Deepika Kumari as the company’s ‘value ambassador’.

The ‘Best Corporate Involvement in Sports’ Award is a recognition of Tata Steel’s promotion of sports and nurturing of sportspersons by way of providing financial support and state-of-the-art training facilities.

Speaking on the occasion, Mr Sanjiv Paul, Vice President, Corporate Services, Tata Steel, said: “The award conferred on Tata Steel will further invigorate us to continue to serve the cause of sports and sportspersons in the country. In keeping with our philosophy of Value Creation and Corporate Citizenship through the excellence of our people, we will continue to nurture and promote more sporting talent.”

About Tata Steel:
Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the leading steel manufacturers in the world with an annual crude steel capacity of over 27 million tonnes per annum (mtpa). It is now the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Tata Steel Group, with a turnover of US$ 26.64 billion in FY '11, has over 81,000 employees across five continents .The Group’s vision is to be the world’s steel industry benchmark in “Value Creation” and “Corporate Citizenship” through the excellence of its people, its innovative approach and overall conduct. Underpinning this vision is a performance culture committed to aspiration targets, safety and social responsibility, continuous improvement, openness and transparency.