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Tata Steel launches 'Aashiyana' portal for Individual Home Builders

Kolkata , May 08, 2018

Tata Steel today launched a new website Aashiyana for its retail customers at an event held at Tata Centre here.

Aashiyana (www.aashiyana.tatasteel.com) is an initiative by Tata Steel to address the varied needs of Individual Home Builders (IHB), which is the core customer segment for its Rs 5,800-crore retail brand Tata Tiscon.

In India, home construction continues to remain a desirable but challenging project for the average Individual Home Builder. Lack of relevant guidance, ideas and information significantly limit a home builder’s capability to get his/her ‘dream home’ constructed.

Aashiyana is an online portal that puts the Individual Home Builder back in the driving seat for their construction projects. It empowers the home builders by providing them with relevant information, inspirational ideas and reliable contacts at their fingertips.

Ranging from a large range of architectural designs to browse and get inspired by, to finding a trusted service provider in their locality, the Aashiyana portal supports the home builders across their home building journey.

It also offers customers a very convenient and reliable platform to purchase Tata Steel products such as Tata Tiscon rebars, Pravesh doors and windows and use them in the construction of their homes.

The Chief Guest of the launch function, Mr Peeyush Gupta, Vice President – Steel (Marketing & Sales), Tata Steel, said: "Tata Steel has always been at the forefront of technology and innovation. With this new digital portal, we will be able to engage early with our retail customers and foster long-term relationships with them. I am confident that Aashiyana’s offerings, including its convenient e-commerce platform, will enable Tata Steel to expand its retail footprint and grow its revenue from the B2C segment in India.”

Speaking about the launch of the portal, Mr Sanjay S. Sahni, Chief of Marketing & Sales, Branded Products, Retail & Solutions, Tata Steel, said: “Tata Steel has several products in its portfolio to address the varied needs of the Individual Home Builder. Between lack of reliable information and not knowing whom to trust, home building is a very difficult task for an average person. Keeping these people in mind, we are delighted to have launched an innovative home building portal, Aashiyana, that will address various challenges that home builders in our country face. And we have only taken the first step in that direction and are really excited about the journey ahead for the Aashiyana portal.”

About Tata Tiscon
Tata Tiscon is the largest retail brand in the Tata Steel portfolio with an annual turnover of Rs 5,800 crore with a market share of 15 per cent. Over the years, Tata Tiscon has built an all-India dealer network of 7000+ dealers and reached out to over 0.5 million consumers every year. Tata Tiscon has been at the forefront of numerous path-breaking product and service innovations including Mason’s capability-development program MITR, Branded accessories Tiscon Superlinks, Tata Tiscon 500 SD rebars for earthquake-prone areas, etc. Tata Tiscon has won several domestic and international awards including 2018 Asia’s Most Admired Brand by WCRC and 2016 CMO Asia Award for Best Use of Social Media. Recently, Tata Tiscon made a foray into international geographies expanding its retail footprint to Nepal and Myanmar.

About Pravesh
Pravesh is the new cutting-edge brand of steel doors & windows with wood finish from Tata Steel. Pravesh delivers product for a secure living with doors that come with the assurance of strength, durability, no-maintenance and resistance to termites and fire. Pravesh doors are a complete solution with accessories comprising high-quality branded locking systems, eyehole, door closer, secondary lock with door delivery and free installation. Consumers can further choose from 35 elegant designs. Brand Pravesh won 2018 ET Now award for Best Online Marketing Campaign of the year and Best use of social media. Pravesh is now a pan-India brand with over 2000 dealers.

About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2017. It is the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $18.12 billion (INR 117,420 crore) in FY17. Tata Steel Group is spread across five continents with an employee base of nearly 70,000. Having bagged the Deming Application Prize and Deming Grand Prize for continuous improvement in 2008 and 2012 respectively, Tata Steel has now been recognised as the global ‘Industry Leader’ in ‘Steel category’ by Dow Jones Sustainability Index (2015). Besides being a member of the World Steel Climate Action Programme, Tata Steel has also been felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2013-14 (received in 2017), Best Risk Management by CNBC TV18 (2016), ‘Best-in-class Manufacturing’ award from TIME India (2016) and the ‘Most Ethical Company’ award from the Ethisphere Institute (2016), IIM Sustainability Award (2015), among several others.

Disclaimer
Statements in this press release describing the Company’s performance may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand/ supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/ or other incidental factors.