Tata Tiscon becomes the first rebar brand in India to receive GreenPro Certification
~ Receives the certification from CII Green Business Centre for Building Materials ~
~ Tata Steel gives a push for sustainable products ~
Tata Steel becomes the first Indian steel company to receive the GreenPro Certification for Rebars. GreenPro Ecolabel enables the end-users to make an informed choice about buying steel having the lowest environmental impact. This certification has made Tata Tiscon the first GreenPro certified Rebar brand in India.
Steel rebars are used in multiple industries and extensively used for construction including home building. Green buildings are critical for future growth and development where the GreenPro certified rebars will have a notable impact in reducing the environment footprint. Earlier this year, Tata Steel collaborated with CII Green Business Centre (GBC) and other relevant stakeholders, to develop a GreenPro framework for steel rebars. It helped in setting up the country’s first type 1 eco-label – GreenPro Standard for Steel Rebars. Biswajit Ghosh, Chief Technology (Product Technology), Tata Steel, was the chair of the committee formed by CII GBC to develop the framework. Under his leadership, the Product Technology and the LCA team supported the development of the framework as per CII GBC’s existing GreenPro standards for other building materials.
Peeyush Gupta, Vice President (Steel Marketing & Sales), Tata Steel, said: “GreenPro Ecolabel for rebars is a significant milestone in our endeavour to create sustainable products for building homes and infrastructure. Our R&D, Technology and Manufacturing teams have developed steel products with an environment friendly footprint. We are proud to announce that all the rebar manufacturing units connected with Tata Steel are GreenPro certified. With this, we look forward to co-creating a ‘carbon smart’ future with our customers - Individual House Builders & Construction companies - for the nation.”
GreenPro is a type 1 eco-label by CII GBC for building materials and it is recognised in IGBC Green Building Rating System. Builders who are opting for green building rating system will now be able to benefit from using Tata Tiscon rebars in their construction. The objective of the GreenPro eco-labelling programme is to promote sustainable products in the building sector.
Tata Tiscon, India’s best-known rebar brand from the house of Tata Steel, completed two decades in 2020. Launched in December 2000, Tata Tiscon has grown to become the largest B2C brand in Tata Steel’s portfolio with market share of 14% and revenue of ~INR 7000 crore. Over the last 20 years, Tata Tiscon has focussed on building credibility and highlighted the importance of pure steel for home building. With its wide range of rebars, the product brand has ensured that all the customer segments are catered to in an effective way.
Tata Tiscon is the fifth product of Tata Steel to receive the GreenPro certification. The four products of the Company which received the GreenPro certification earlier include GGBS (Ground Granulated Blast Furnace Slag), Tata Pravesh (Steel Doors & Windows), Tata Pipes (Steel Pipes) and Tata Structura (Structural Steel Sections). By adopting eco-labelling initiatives for its products, Tata Steel is promoting product sustainability to meet customer requirements as well as to evaluate and improve its products’ performance over its life cycle.
All the rebar manufacturing units of Tata Steel along with grades - Fe 500, Fe 500D, Fe 500D[SD], Fe 500CRSD, Fe 550D, Fe 600[HD] are covered under the certification.
Tata Steel ensures that the technologies and processes used to manufacture products must optimise resources and are efficient. The Company aspires to develop Product Disclosures that complies to the leading Green Building Certification programmes globally.
About Tata Steel
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 34 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group recorded a consolidated turnover of US $21.06 billion in the financial year ending March 31, 2021.
A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.
Tata Steel has been a part of the DJSI Emerging Markets Index since 2012 and has been consistently ranked amongst top 5 steel companies in the DJSI Corporate Sustainability Assessment since 2016. Besides being a member of ResponsibleSteelTM and worldsteel’s Climate Action Programme, Tata Steel has won several awards and recognitions including the World Economic Forum’s Global Lighthouse recognition for its Jamshedpur, Kalinganagar and IJmuiden Plants, and Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17. The Company, ranked as India’s most valuable Metals & Mining brand by Brand Finance, received the ‘Honourable Mention’ at the National CSR Awards 2019, Steel Sustainability Champion 2020 by worldsteel, CII Greenco Star Performer Award 2019, ‘Most Ethical Company’ award 2020 from Ethisphere Institute, Best Risk Management Framework & Systems Award (2020) by CNBC TV-18, and Award for Excellence in Financial Reporting FY20 by ICAI, among several others.
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Chief, Corporate Communications