Tata Steel launches specialised Coated Brands for Emerging Corporate Accounts (ECAs)
Tata Steel, through its close collaboration with ECAs (Emerging Corporate Accounts), has been at the forefront of innovation on strategy, design and production. With the acquisition of Tata Steel BSL in 2018 and enhancement of its capacity to produce world-class coated products, Tata Steel has introduced two new Coated Product Brands, named GalvaRoS and Colornova, to address the unmet requirements of the ECAs.
Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel, said: "These new product brands are the pillars of future growth and are not only eco-friendly but also eco-effective. It will create a green, healthy and productive ecosystem of stakeholders that produces eco-friendly products to meet customer needs of today and tomorrow."
These products have been created to meet the evolving needs of the micro-segments, while strengthening the pillars of sustainability - economical sustainability & social sustainability, critical to growth and development.
Tata Steel believes businesses must sustain by aligning themselves to the needs of the planet and the people. The overarching requirement in today’s context, is to re-align, re-boot and recharge the manufacturing ecosystem, to build a resilient and future-ready MSME sector. With the launch of these innovative and environment-friendly products, the Company reaffirms its commitment to create a sustainable ecosystem for stakeholders.
About the products
GalvaRoS - GP Regular Spangle Product has been conceptualised to address the customer requirements of Galvanized Steel Sheets and Coils which are environment friendly, have superior corrosion resistance, available in customised sizes, giving better return on investments.
GalvaRoS is 100% RoHS compliant and provides product authenticity. This customised product gives the customers a better yield and ROI and while strictly adhering to the BIS Standards.
GalvaRoS is suited for various applications like Ducting, HVAC, Refrigerator back Panel, PEB structures, Cable Trays etc. GalvaRoS is geared to meet the needs of value-creation, helping customers to navigate the sustainability journey.
Colornova has been launched to cater to the ECA customers’ requirements of colours, designs and aesthetics which can be matched with home or office decors and at the same time be socio and environment friendly. The product has a superior surface finish and texture with 100% RoHS Compliant. Its world-class processing facility offers customised sizes to suit the diverse customer requirements.
Colornova offers a wide range of colour to choose from. With all weather and scratch protection due to superior paint technology, the product is ideal for white goods applications - washing machines, refrigerators, microwave oven, kitchen furniture and panels, top and side panels of window ACs, top and back panels of outdoor units of ACs. It is also suitable for various other industrial and commercial applications (commercial refrigerator, bus body interior, storage racks, retail display units). Colornova aims at colouring the future with opportunity while meeting the demands of social sustainability.
About Tata Steel
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum (MnTPA). It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd).
A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.
Tata Steel retained the ‘Global Steel Industry Leader’ position in the DJSI 2018. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Lighthouse recognition for its Kalinganagar Plant – a first in India, Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, ‘GreenPro’ certification for products (Tata Pravesh Steel Doors, Tata Structura, Tata Pipes) by CII, Authorized Economic Operator (AEO) status (Tier 2) by the Directorate of International Customs (Ministry of Finance, Govt. of India), ‘Corporate Strategy Award’ by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champion (2018) by the World Steel Association, Dun & Bradstreet Corporate Awards (2019), Golden Peacock HR Excellence Award by Institute of Directors (2018), ‘Best Companies To Work For’ recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.
Last year, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow..
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Chief, Corporate Communications-India & SEA