Tata Steel launches ‘Homes of Delhi’
~ Homes of Delhi: A celebration and showcase of unique homes made of Tata Tiscon SD rebars ~
‘Homes of Delhi’, a celebration and showcase of unique homes made of Tata Tiscon SD rebars, was launched on January 10, 2020 in New Delhi. The work of 16 niche builders, who have been pioneers in constructing innovative buildings, was showcased in the form of a gallery tour comprising posters, video wall and a coffee table book.
More than 100 builders and developers were present at the launch event.
With rapid urbanisation and space constraint, Metro and Tier 1 cities are moving fast towards a builder model in which builders convert small plots into buildings which are then sold as flats to homebuyers. The initiative is in line with Tata Tiscon’s endeavour to promote and enable best construction practices in the ecosystem.
Mr. Sanjay S Sahni, Chief of Marketing & Sales, Branded Products & Retail, Tata Steel, said: “Rising income and standard of living of homebuyers in large cities in India is creating a new generation of discerning customers. However, increasing demand for homes is also faced with the challenge of limited space, thus forcing developers and builders to innovate. ‘Homes of Delhi’ initiative provides a platform to showcase the innovative work of India’s budding developers and builders. It also provides valuable perspective on how Tata Tiscon SD helps keep the home extra safe in earthquake sensitive regions such as Delhi.”
‘Homes of Delhi’ is the third in series after ‘Homes of Rajasthan’ and ‘Homes of Kerala’. Homes of Rajasthan and Kerala were focused on showcasing the unique works of the architect community.
Tata Tiscon is the largest retail brand in Tata Steel portfolio with an annual turnover of Rs. 7000 crores and a market share of 14%. Over the years, Tata Tiscon has built an all-India dealer network of 7000+ dealers for reaching out to over 0.5 million consumers every year. Tata Tiscon has been at the forefront of numerous path-breaking product and service innovations including Tata Tiscon 500 SD rebars for earthquake-prone areas, mason’s capability-development programme ‘MITR’, branded accessories Tiscon Superlinks, etc. Changing landscape and the needs of the consumers has led the brand to evolve and roll out transforming services such as Tata Steel Aashiyana and Tata Basera.
About Tata Steel
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd).
A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.
Tata Steel retained the ‘Global Steel Industry Leader’ position in the DJSI 2018. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Lighthouse recognition for its Kalinganagar Plant – a first in India, Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, ‘GreenPro’ certification for products (Tata Pravesh Steel Doors, Tata Structura, Tata Pipes) by CII, Authorized Economic Operator (AEO) status (Tier 2) by the Directorate of International Customs (Ministry of Finance, Govt. of India), ‘Corporate Strategy Award’ by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champion (2018) by the World Steel Association, Dun & Bradstreet Corporate Awards (2019), Golden Peacock HR Excellence Award by Institute of Directors (2018), ‘Best Companies To Work For’ recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.
Last year, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow..
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Chief, Corporate Communications-India & SEA