Tata Structura wins India’s Most Trusted Brand Award from International Brand Consulting Corporation
~ Bags the award for the second time ~
~ Award reaffirms technology leadership and strong brand values ~
Tata Structura, the structural tube brand from Tata Steel, has been conferred India’s Most Trusted Brand Award 2019 by International Brand Consulting Corporation (IBCC). This is the second time Tata Structura has won this award since 2016.
The award was conferred on Tata Structura based on a survey of over 1 lakh consumers across 50 cities in India followed by votes from the panel of jury members and the editorial team of IBCC. In the preliminary stage, over 1000 brands from across India were identified for the potential recognition of which 200 were shortlisted based on research parameters including Brand Image, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust and Brand Equity.
Mr. Praveen Shrivastava, Chief of Marketing & Sales, Tubes SBU, Tata Steel, Mr. Abhishek Gulati, Regional Sales Manager-North, Tubes SBU, Tata Steel and Ms. Saumya Chhokar, Sr. Manager Marketing, Tubes SBU, Tata Steel, received the award on behalf of the Company at a gala event organised by IBCC in New Delhi on August 11, 2019.
The IBCC award reiterates the brand’s progressive vision and unwavering commitment to its customers, through technology leadership and strong brand values to offer better products and services to its consumers.
Tata Structura is positioned in the market as a premium, trusted brand of hollow steel tubes manufactured by Tata Steel. The product offering is available in various shapes like square, rectangular and circular with a wide size range. The steel tubes are made up of high quality steel raw material and are capable of taking very high loads. Apart from strength, Tata Structura adds beauty to any structure because of its smooth profile and shape. The versatile hollow sections can open up infinite possibilities in the creation of smart, stylish, innovative designs that not only look good but last a lifetime.
Mr. Praveen Shrivastava, Chief of Marketing & Sales, Tubes SBU, Tata Steel, said: “Over the years, Tata Structura has won the trust and hearts of millions of consumers for its quality, affordability, and ability to render superior finish in a wide range of applications. Its high structural durability makes it the preferred brand for architects and structural engineers for airports, metro and railway stations, malls, IT, industrial complexes, etc. Being counted among India’s 100 Most Trusted Brands is an honour and we thank IBCC, jury members, and most importantly our customers for this.”
About Tata Steel
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd).
A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.
Tata Steel retained the ‘Global Steel Industry Leader’ position in the DJSI 2018. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, ‘GreenPro’ certification for products (Tata Pravesh Steel Doors, Tata Structura, Tata Pipes) by CII, Authorized Economic Operator (AEO) status (Tier 2) by the Directorate of International Customs (Ministry of Finance, Govt. of India), ‘Corporate Strategy Award’ by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champion (2018) by the World Steel Association, Dun & Bradstreet Corporate Awards (2019), Golden Peacock HR Excellence Award by Institute of Directors (2018), ‘Best Companies To Work For’ recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.
In 2018, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow. www.wealsomaketomorrow.com
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