'Tata Steelium' honoured with the CII Award for Customer Centricity 2019
Tata Steelium, a prominent brand in the cold rolled segment from the stable of Tata Steel, has been conferred the ‘CII Award for Customer Centricity’ award for the year 2019. Tata Steel is the only Indian steel company to bag this prestigious award till date.
Mr Chanakya Chaudhary, Vice President, Corporate Services, Tata Steel, along with other company officials, received the award at a function held in New Delhi on December 11, 2019. The award was presented by Shri B. N. Satpathy, former Senior Advisor of NITI Aayog and Senior Consultant in the Office of Principal Scientific Advisor, Cabinet Secretariat, Government of India.
The CII Award for Customer Centricity award aims to recognise customer centric organisations where customer is at the center of all that they do. The CII Award for Customer Obsession was instituted by Confederation of Indian Industry (CII) and Microsoft India in 2016 for promoting customer obsession culture in the Indian industry.
The product brand ‘Tata Steelium’ was launched in 2003, at a time when the market for cold rolled steel was fragmented and served by a host of undifferentiated products. The objective was to provide customers with a delightful experience of purchase and consumption of cold rolled steel, through assured availability, consistent quality, absolute professionalism, customisation and with dedicated distribution and service channels.
Today, Tata Steelium is a dominant player in the cold rolled segment, serving a wide spectrum of customers which include the auto ancillaries sector, the panel industry for electrical and telecom applications, the furniture industry and the packaging industry.
About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd).
A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000. Tata Steel retained the ‘Global Steel Industry Leader’ position in the DJSI 2018. The Company has been recognised as the Climate Disclosure Leader in ‘Steel category’ by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Lighthouse recognition for its Kalinganagar Plant – a first in India, Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17, ‘GreenPro’ certification for products (Tata Pravesh Steel Doors, Tata Structura, Tata Pipes) by CII, Authorized Economic Operator (AEO) status (Tier 2) by the Directorate of International Customs (Ministry of Finance, Govt. of India), ‘Corporate Strategy Award’ by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the ‘Most Ethical Company’ award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champion (2018) by the World Steel Association, Dun & Bradstreet Corporate Awards (2019), Golden Peacock HR Excellence Award by Institute of Directors (2018), ‘Best Companies To Work For’ recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.
Last year, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow
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