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Tata Steel launches Sm@rtFAB - India's First Branded Welded Wire Fabric

Kolkata, March 28, 2018

Tata Steel the flagship company of the Tata Group, recently launched Sm@rtFAB, a new construction reinforcement solution. This is India’s first branded welded wire fabric, commonly known as wire mesh. The prefabricated reinforcement solution, which was unveiled at a function held in Dubai on March 22, 2018, aims to bring speed, value and convenience to construction projects.

Sm@rtFAB was formally unveiled by Mr T V Narendran, CEO and MD, Tata Steel, and Mr Anand Sen, President TQM & Steel Business, Tata Steel, at the inaugural Construction Conclave that was organised by the Industrial Products, Projects and Exports (IPPE)) department of Tata Steel in Dubai, in the presence of valued customers, eminent construction experts, speakers and representatives from Tata Steel Europe and Natsteel.

Sm@rtFAB is yet another addition to Tata Steel’s repertoire of construction and house building solutions and is a perfect example of Tata Steel’s innovative and technological proficiency.

Speaking on the launch of the brand, Mr Narendran said: “We at Tata Steel are extremely happy to have launched Sm@rtFAB, a product that has been in use in developed countries since long but has just been introduced in Indian markets”. He added that “Tata Steel has always tried to capture the market requirements and develop products and solutions suitable for each market. Introduction of Sm@rtFAB to the range of construction solutions offered to customers is a continuation of this journey.”

Sm@rtFAB is made of cold worked and ribbed wire rods which are fused together using electrical resistance fusion welding giving the fabricated sheet the desirable strength to be used as reinforcement. It is available in diameters ranging from 5 mm to 12 mm in an interval of 1 mm and is completely customised as per the project’s design requirement. Tata Steel produces a wide range of reinforcement products which serve major construction companies across India.

 

About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2017. It is a geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $18.12 billion (INR 117,420 crore) in FY17. Tata Steel Group is spread across five continents with an employee base of nearly 70,000 employees as of March 31, 2017. Tata Steel has been felicitated with several awards including the Deming Grand Prize for continuous improvement in 2012, Prime Minister’s Trophy for the best performing integrated steel plant for 2015-16, ‘Greenco Platinum Rating’ by CII Green Building Council for environmental performance at Jamshedpur Works (2016), ‘Best Place To Work’ in the core sector (steel, oil, power and minerals) by Business Today (2017), ‘World’s Most Ethical Company’ award from the Ethisphere Institute (2018), among several others.

Disclaimer
Statements in this press release describing the Company’s performance may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand/ supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/ or other incidental factors.