Tata Steel launches 'Pravesh Doors'
Steel doors with the elegance of wood
As part of its continuing efforts to provide Individual House Builders in semi-urban and rural markets with value-added and affordable steel solutions, Tata Steel today launched Pravesh Doors, a steel door that has the elegance of wood.
The initiative was launched by Ms Atrayee Sarkar, Chief of Marketing & Sales, Branded Products, Retail & Solutions, Tata Steel, at a function held here today.
Pravesh Doors, the latest addition to the Tata Steel brand portfolio, combines the strength of steel and the beauty of wood. It is made from all weather-proof steel and offers total security. It is virtually maintenance-free and is termite proof and fire resistant. It is environment friendly, recyclable and is factory-engineered for uniform quality. The outer finish of Pravesh Doors is created with state-of-the-art technology to give a realistic and natural wood finish look. Customers can choose from various options that are available, such as Embossed Wood Finish, Plain Wood Finish and Steel Finish, at an affordable price range.
The latest initiative of Tata Steel is an innovative service solutions model that is aimed at reaching out to the end customer directly with a branded finished product.
The product will initially be marketed as a pilot project through a network of 12 dealers in the districts of East & West Mednipur, Nadia, Murshidabad and North 24 Parganas in West Bengal. Following its success, a rollout on a national scale will follow in the months ahead.
About Tata Steel
Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the top-ten global steel companies with an annual crude steel capacity of over 29 million tonnes per annum (MnTPA). It is now the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Tata Steel Group, with a turnover of US$ 24.82 billion in FY 13, has over 80,000 employees across five continents and is a Fortune 500 company. The Group’s vision is to be the world’s steel industry benchmark in “Value Creation” and “Corporate Citizenship” through the excellence of its people, its innovative approach and overall conduct. Underpinning this vision is a performance culture committed to aspiration targets, safety and social responsibility, continuous improvement, openness and transparency. In 2008, Tata Steel India became the first integrated steel plant in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management. In 2012, Tata Steel became the first integrated steel company in the world, outside Japan, to win the Deming Grand Prize 2012 instituted by the Japanese Union of Scientists and Engineers.