Seldom does the boss get a day out. In Mr Muthuraman’s case it usually entails a quick trip to the golf course. But when NDTV Profit came calling, the boss has a very charged and fulfilling day out, as he had the opportunity to showcase the excellence that is now, and has always been, the hallmark of Tata Steel. The management of Tata Steel and its facilities are viewed with great regard across the global steel industry and this was yet another opportunity for Mr Muthuraman to drive home the point that even in the era of the “clicks” its is finally the bricks and mortars which form the foundation of the economy.

For those interested in watching the programme it can be viewed in its entirety on the Tata Steel Intranet.

Even as the stock market moved southward, a top financial analyst on the leading business channel NDTV Profit, told viewers that despite the beating taken by steel stocks he would remain invested in Tata Steel because, “beyond steel there still is TISCO.” The management of other steel companies “did not have the sheen that Tata Steel does,” he added by way of explanation.

NDTV did in fact, about the same time, cover Tata Steel’s social responsibility activities in its programme “Beyond Business.” The reasoning offered by the analyst is very much in sync with the arguments put forward by experts on Corporate Social Responsibility.