P Roy, EIC, FA & M - Unleashing People's Potential

Layers of wealth tucked away in bands. Nature in its fearsome adversity amidst wilderness. Couple this with the grit of an army, an undaunted spirit to scale new heights and an enterprise to excel. And what you get are the sketches of Excellence at the Ferro Alloys and Minerals Division of Tata Steel. Where else would you find the power of leadership guided by Care and Concern, Technology holding hands with Human Values and Best Business Practices.

So, welcome to the world of FAMD where performance is the order of the day and breaking records a way of life. For those who are not familiar with the business, Ferro Alloys are the ‘spices’ so essential to render the characteristic ‘tang’ to "Cooking" the various grades of Steel and Stainless Steel.

From a modest beginning, the Division today is leading a silent revolution and rewriting the story of chrome. Faced with declining fortunes in all its units, FAMD’s responses were strategic: In addition to the traditional levers of slashing costs, compressing Working Capital and maximizing the topline, the leadership was alive to the importance of the Government as a key stakeholder. Given the "regulated" nature of the Chrome business, concerted team efforts were put in by the ‘Brain Trust’ spanning across Calcutta, Sukinda, Bhubaneswar and Delhi, from the State level to the Centre.

N.D Rao, GM (O): Scaling new highs

Sukinda Mines : "Beyond a Million": Armed with the benefit of a favourable EXIM Policy, Sukinda embarked on a path hitherto untravelled and the miners crossed a million cubic meters of excavation! Ore production and despatch crossed a million tonnes for the first time since inception.

FAP Bamnipal - Tryst with Destiny: The sick Ferro Chrome Plant at Bamnipal crossed the 50000 mark: A promise fulfilled! Dr. J J Irani, MD and both the Dy MD’s paid special visits to celebrate the landmark event.

B.K.Singh, Chief, FAP - A promise fulfilled

Manganese – The Sleeping Mineral:
Since Jan 1 2002, the mantra in the Mines was simple – "Double the Production, Halve the Costs".

FAP Joda - Back from the Red: Turning the corner, FAP Joda, recorded its highest-ever production and has crossed break-even with lowest-ever costs.

Somdeb Banerjee, Chief O' seas Project-Aiming for lowest cost	D Shastri, Chief, M & BD-Shaping Strategies	Gautam Kr, Chief Sales: Creating Customer value

Highest-ever Sales and Strategic Outsourcing: Long-term yet dynamic, partnering relationships enabled FAMD to record the highest-ever margins with lowest-ever costs and a growth in volumes by 136% over FY’02.

Breaking Geographical Barriers – The South Africa Project:
Sleeping with the enemy, this is a case of an innovative Business Model, the first of its kind in the world of chrome!

A consistently EVA Positive Division:
The Division today is well on the highway to success, but every single player in the Team FAMous is conscious of the fact that a faster lane on the highway to success is always under construction.