Tata Tiscon’s position as India’s leading rebar brand is due to the firm bond – “Atoot Jod” – that this Tata brand shares with its distributors and dealers. By co-opting distributors as partners in the growth and development of its business, the Company has ensured continuous progress in this relationship. It consolidates and strengthens this bond through annual distributors’ meets.

The Annual Meet for 2007 was held at Kuala Lumpur in Malaysia from November 3 to 5,

2007. Key stakeholders of the Tata Tiscon family attended. Employees from manufacturing, marketing and sales, finance and functions, took charge of looking after the distributors. The highlight of the Meet was the interactive session with the noted Indian cricketer, Mr Navjot Singh Sidhu and ace mountaineer, Mr David Lim. The occasion was made even more memorable with spouses of distributors also invited for the two-day conference.