Tata Steel today has been
conferred "Award for Corporate Social Responsibility in Public Health" by
US-India Business Council (USIBC), Population Services International (PSI) and The Center
for Strategic and International Studies (CSIS) at an event organized by FICCI held at Taj
Mahal Palace & Tower in Mumbai. Mr. B. Muthuraman, Managing Director, Tata Steel
received the award from Ms. Ashley Judd, acclaimed Hollywood actress and PSI board member.
Tata Steel has been selected for the award for their outstanding contribution done for
combating HIV/AIDS.
Receiving the award, Mr. B Muthuraman, Managing Director, Tata Steel said, "As a
corporate citizen, for almost a century, Tata Steel Ltd is committed to improving the
quality of the life of its employees and also the community that we operate in. We have
set some global benchmarks in corporate social responsibility and this award is yet again
recognition the exemplary work undertaken by Tata Steel in controlling and prevention of a
life threatening disease like HIV/Aids."
Tata Steel is a pioneer in the concept of CSR. It believes that the
loyalty and commitment of its employees depend upon the quality of life they are provided
with at work and at home. The company has constantly endeavoured in improving the quality
of life of its employees and also of the citizens residing in and around the Steel Works
in Jamshedpur and the various out locations scattered in different States in the country
as well as abroad. Consistent with the Group Purpose, Tata Steel has declared in its
vision statement that it will constantly strive to improve the quality of life of the
communities it serves through excellence in all facets of its activities.
Tata Steel has always being proactive in its responsibility towards the well-being of
the society and its focus has been to make its Corporate Social Responsibility efforts
more effective. Year after year the company makes available health care services to
employees and non employees. Through mobile medical units and community based programme,
it reaches out with preventive and curative care to semi urban and rural areas. Through
the implementation of various health related awareness programmes Tata Steel has ably kept
carrying the message of good health and hygiene to all within and beyond its operational
areas. The company has not only successfully changed notions of thousands of villages on
water and sanitation , two of the basic needs for healthy life, but it has also been also
successful in the battle against problems like maternal and child mortality, AIDS
,Tuberculosis and many more.
Tata Steel Ltd's involvement towards preventing HIV/AIDS dates back to
early 90s when the organisation realised that the disease had acquired epidemic
proportions and accepted that its control or prevention was not the sole responsibility of
the government. In 1994, the management of Tata Steel Ltd evolved a Corporate Sector Model
to prevent STD/HIV/AIDS and constituted a Core Group - AIDS and Nodal Centre - AIDS to
focus on this disease and formulate strategies for its control and prevention. Since more
than a decade, annually approximately 250 AIDS Awareness Programmes are conducted within
the workplace.
Over the years, the nature of the company's involvement with the
community has undergone a change. It has moved away from charity and dependence to
empowerment and partnership. The many facets of Tata Steel's efforts are medical and
health services in the rural and semi-urban areas, sports, women's health and education,
water harvesting and tribal development, relief and rehabilitation and income generation,
among others.
This responsible corporate citizenship is also reinforced by the number
of awards Tata Steel has received in recognition of its CSR efforts. The most recent
testimony to Tata Steel's contribution is The Energy & Resources Institute (TERI)
Award conferred on it in recognition of corporate leadership for good corporate
citizenship and sustainable initiatives. Tata Steel is the only Indian company to have
pledged to translate the Global Compact principles on human rights, labour and environment
into practice and was conferred the Global Business Coalition Award for Business
Excellence in the Community for HIV /AIDS.
Tata Steel relentlessly deploys its resources, strengths and strategies
to create an EVA positive company and to continue to improve the quality of the life of
its employees and the communities it serves. It does so while upholding the core values of
transparency, integrity, honesty and accountability which are fundamental to the Tata
Group. |