Tata Tiscon - the branded rebar from Tata Steel won the gold for the 'Atoot Jod ' TVC in the Consumer Durables category 2003-04, at the annual Advertising Club Calcutta, Consumer Connect Awards held in Kolkata.

As one of the oldest and most prestigious national level awards, the Calcutta Ad Club Awards attracts entries from India's premier advertising agencies.

The awards are based on 4 parameters: Consumer Response Index, Assessment of Advertising Task, Understanding of the Consumer and Creative Solutions. This year the panel of judges comprised of luminaries like - Santosh Desai of McCann Erickson, Kiran Khalap of Chlorophyll, Kurush Grant of ITC, Shilloo Chattopadhyay of TNS Mode and Ram Ray of Response. Pranesh Misra, Prabhakar Mundkur and Mohan Menon were also part of the panel.

The awards were presented in 4 categories - FMCG, Consumer Durables, Consumer Services and Public Services. There were more than 125 entries of which, 5 campaigns were short listed for the gold and silver in each category.

Back