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| The endeavour at Tata Steel is one of vision and enterprise, a
combination which has made the Company an integral part of Indian economy.
In keeping with commitment to redefine the future of Indian Steel,Flat products business group at Tata Steel, today, is country's largest manufacturer of world class steel products. Integrated supply chain starting with captive raw materials, state of the art technology, continuous pursuit for innovation & knowledge and an elaborate domain of highly skilled manpower has steered this business group to enviable performance records. With a stretched capacity of 2.5 million MT of Hot Rolled, Cold rolled & Coated Products, Flat Products business group produces approx. 65% of total saleable steel. A constant persuit to increase customer focus, enrich product mix, energy efficient technologies & optimum utilisation of raw materials have resulted in a long term competitive advantage. |
 This transformation has come about as
a result of a paradigm shift in corporate focus. Renewed focus towards value added hot rolled, cold rolled & coated products and capability enhancements has led to increased customer loyalty resulting in invincible market position. Newer initiatives in branding steel products, innovative channel management approaches & thrust on steel promotion has resulted in considerable product premium. Introduction of futuristic products like galvannealed for the first time in the country and intensive market development activities will shape up the Flat Products business group as an undisputed leader in the near horizon. |
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