Lifeline Express
The Lifeline Express was developed by IMPACT India in collaboration with the Indian Railways and Ministry of Health. Tata Steel has since 1991 conducted 10 such camps to reach out to villages in the vicinity of its operational units. Of these six have been in Jharkhand, three in Orissa and one in West Bengal. The tenth lifeline express camp facilitated by Tata Steel Rural Development Society was held at Sini from December 16, 2005 to January 15, 2006. The surgeries were conducted by specialists from Tata Main Hospital, Jamshedpur. The project was divided into four phases with a complete week each being devoted to Orthopaedic, ENT, Reconstructive Surgery and Eye Ailments as shown in Table 6.10. TSRDS began its awareness and publicity campaign over a month before the arrival of the hospital on rails. During the camp the TSRDS staff assisted the Doctors with both pre-operative and post-operative care as well as provided follow-up advice and check-ups. Patients came from 14 districts of Jharkhand/Bihar/Orissa/West Bengal.

 

Table 6.10: Lifeline Express-Treatment

Phases

Registered

Operated

Selected for Aids

Orthopaedics 321 24 68
ENT 1407 412 142
Plastic ( cleft lip ) 261 155 -
Eye 2275 410 -
Total 4264 1001 211

Health
Furthering its partnership with the Jharkhand Government and its people, Tata Steel is committed to contribute Rs. 25 crores every year, for the next 30 years, to a government run Health Insurance Scheme for the State’s Below Poverty Line (BPL) families who would be able to avail a medical insurance umbrella at zero cost

Center for Family Initiatives
Tata Steel, through the Tata Steel Family Initiative Foundations (TSFIF), organized a mega AIDS Awareness campaign during the Trucker’s Utsav 2005, which touched over 3000 truckers, one of the most vulnerable target groups of society. Continuing its crusade against HIV/AIDS, the Company also conducted health camps to provide checkups and treatments wherein a very large number of truckers came in for health consultations and were treated. Under the HIV/AIDS awareness programmes conducted by the Company, counseling sessions at Sneha Kendras (counseling centers), targeted intervention projects and awareness building programmes were held in rural as well as urban areas. 100% of high-risk population across 22 villages and 100% of high school children in 72 villages were covered under awareness programmes on HIV/AIDS. The Center conducted family welfare programmes, which provided interventions through sterilization, spacing and counseling sessions. Awareness of Reproductive Health was also generated through various programmes amongst adolescents. The Company conducted 12,000 permanent family planning operations.

Tata Steel, through its agency the Tata Steel Rural Development Society (TSRDS), also ensured treatment of one-lakh patients through mobile clinics and immunization of 81.2% children in 197 villages in the period under review. Contributing towards developing the health infrastructure of the rural areas in the State, Tata Steel has constructed an Intensive Care Unit (ICU) at the Government hospital at Bolangir, Orissa at a cost of Rs. 20 lakhs, to provide immediate emergency services for the first time in the area. It has also set up a unit in Ranchi to address the health care needs of the villages in Arki block near Ranchi

Training and Education
The TSRDS covered 6500 illiterate adults in peri-urban areas of Jamshedpur in its Adult Literacy Programme. In addition nearly 2000 children from the under privileged section of society from different bustees who were imparted pre-primary education through Tata Steel’s Bal Vikas Classes, in association with the Jharkhand Education Project in FY ’05-06. To promote skill development, youths from different bustees around Jamshedpur were imparted training in computers, motor driving, plumbing and electrical jobs. The Company’s involvement in the sustained development of Orissa State continued over the financial year through its new education projects. It set up the JN Tata Technical Education Center to impart technical skills among the youth of Orissa so as to improve their employability in industry. Tata Steel, in collaboration with the Government of Orissa, also launched a project for setting up the Institute of Mathematics and Applications to promote the culture of mathematical competence at all levels of society.

Empowerment
To take the process of development beyond the creation of economic wealth, Tata Steel Rural Development Society (TSRDS) sought to galvanize entire villages towards a better quality of life. The mechanisms used by the Society to sow the seeds of opportunity included Self Help Groups, Early Childhood Educational programmes, Youth Leadership Programmes, Camp Schools for dropout tribal girls, Farm Level Training, Training of Rural Artisans, Marketing Rural Handicrafts, Promotion of Sporting Talents etc. Project UDAY was an important Empowerment activity launched by the Jamshedpur unit. Villages selected for the project, benefited through Self Help Groups, skill development among the youth, inculcation of the habit of attending school among the village children and improved farming and livestock management techniques.