Markets Served (2.7)
Tata Steel’s products are categorized into
Flats and Longs. The flat products cater
mainly to the automotive market in OE
(Original Equipment) category and a sizeable
35% is sold through an organized
distribution network to small fragmented OE
customers for CRCA and to the rural
consumers for Galvanized Steel roofing
application. The Long Products Profit Center
in contrast has majority of the sales for
Institutional Buyers in the Construction
Industry. Approximately one-third of its
sales are made to Individual House Builders
through an organized channel network shown
in Figure-2.2.
Focus Segments
The focus segments in Flat
Products and Long Products are
outlined in Figure-2.3. Tata
Steel has very strong presence
in Cold Rolled, Re Bars and Wire
Rods.
Figure 2.3
PLANT
HSM
CRM
CGL
MM/NBM
WRM
Product Name
Hot Rolled
Coil & Sheet
Cold Rolled
Coil & Sheet
Galvanized
Coil & Sheet
Re Bars
Wire Rod
% of DOMESTIC SALES
25
29
9
20
16
MARKET SHARE %
9
32
22
8
50
END USE
- Automotive
- Pipes & Tubes
- Colled Rolling
- Automotive
- Furniture
- Packaging
- Appliance
- Automotive
- Appliance
- General Engg.
- Construction
