APPROACH TO SUSTAINABLE DEVELOPMENT

Vision 2007 statement of Tata Steel has sustainability elements built into it. The vision statement is depicted on the inside of the front cover page. This is further clarified in the various Policies of the company.

The stakeholder engagement process deployed by Tata Steel identifies various issues related to sustainable performance of the company. Elements of the stakeholder engagement process are described in detail in Section-III on Page 25.

 Table 1.1 : Key Enterprise Process & Owners

S.N. Enterprise Processes Process Owner
1 Leadership MD
2 Strategic Planning & Risk Management MD
3 Market Development DMD (S)
4 Investment Management VP (F)
5 Human Resources  VP (HRM)
6 Improvement & Change Management MD
7 Order Generation DMD (S)
8 Operation and Fulfillment DMD (S)
9 Inbound Supply Management Chief (P)
10 Research & Development Chief (R&D)
11 Information Management CIO
12 Social Responsibility & Corporate Services DMD (CS)

To achieve the sustainability performance, the organization has identified twelve (12) key enterprise processes critical to the growth and success of the organization. A member of the senior management team manages each enterprise process. Key enterprise processes and respective process owners are given in Table-1.1. The process owner and the owners of various sub-processes under a particular key enterprise process have mapped the stakeholders and identified the stakeholder concerns through a structured engagement and feedback process. These stakeholder concerns are analyzed, prioritized and form inputs to the strategic goals under that particular process as part of Corporate Sustainability Management.

Issues related to various stakeholders and its integration in the company’s business process is given in Table-1.2. Actions on various issues are deployed through Strategic Objectives and tracked through various Key Performance Indicators.

   

Table 1.2 : Stakeholders Issues and Strategic Objectives

Stakeholders  Issues  Strategic Objectives

Shareholder

• Corporate Governance

• Sweating of assets

• Economies of scale

• Innovation as a substitute for investment

• Forward & backward integration

• WTO impacts and exchange rate impacts

• Outsourcing

• Upholding the spirit of Tatas & listing agreements

• EVA Positive Core Business

• Revitalize core business for sustainable future
• Continue to be the lowest cost producer of steel.
• Outsource strategically
• Divest, merge, acquire
• Venture into new business

Customers

• Increasing service level expectations

• Commodity nature of steel

• Ethical standards in business

• Value creating partnership with customers

• Move from commodities to brands

• Uphold the spirit of Tatas

Employees
• Attracting and retaining talent
• Employee satisfaction & commitment
• Right sizing and employee cost
• World class developing environment
• Ethical standards in business
• Enthused & happy employees
• Unleash peoples potential and create leaders
• Encourage innovation and allow freedom to fail
• Manage knowledge
• Uphold the spirit of Tatas
Suppliers
• Increasing expectations
• Outsourcing
• Ethical standards
• WTO issues

• Value creating partnership with suppliers

• Strategic outsourcing
• Uphold the spirit of Tatas
• Continue to be the lowest cost producer of steel
Community
• Lack of understanding of business & industry
• Law & Order situation
• Increasing expectation
• Environment
• Uphold the spirit and values of Tatas
• Improve quality of life of the community
• Ensure safety & environmental sustainability
• Sustainable growth
All Stakeholders
• Balancing the needs of all stakeholders
• EVA positive business
• Value creating partnership