Tata Steel launches GreenPro certified rebar Tata Tiscon 550SD

~ Eco-friendly rebar to provide enhanced safety and strength, resulting into savings ~

~ Launches product campaign ‘Ab hai Zyada Ki Baari’ ~

Tata Tiscon, India’s first GreenPro Certified rebar brand, has launched a new and superior rebar named ‘Tata Tiscon 550SD (Super Ductile)’. The brand has led the product journey from Fe 415 to Fe 500D to Super Ductile rebars and now 550SD. The new GreenPro labelled eco-friendly rebar is the next generation innovation in rebar technology and will provide more safety and strength, resulting into savings for the users.

As a tribute to all the Indian citizens who are involved in house construction and deserve ‘Zyada’ (more) in life, Tata Steel has launched the product campaign for Tata Tiscon 550SD, ‘Ab hai Zyada Ki Baari’. The campaign addresses the pain points of average Indian home builders, who work hard to make that one big investment of their life - a dream home. Tata Steel has recognised this fundamental consumer agony and has worked to make the consumer’s home building journey joyful and convenient.

Driven by innovation and excellence, the new Tiscon rebar possesses the strength of a higher-grade steel and best-in-class ductility. The rebars can easily carry more load without any structural cracks. It helps customers save up to 6% on steel, as designs made using the product leads to reduced product consumption. Tiscon 550SD, made with an improved mix of carbon, sulphur, phosphorous and other ferro alloying elements as well as post-rolling treatment, promises a stronger and more flexible rebar for the construction industry.

Pasupuleti Anand, Chief Commercial Officer (Long Products), Tata Steel, said: “Through Tata Tiscon, we aim to provide our discerning customers with high grade quality and eco-friendly rebars. The launch of Tata Tiscon 550SD, a new generation steel rebar, is part of the Company’s portfolio-building plan focussed on helping the end-users to make informed choices. Strong homes are built with strong intentions, unwavering efforts, and unmatched building materials and Tiscon 550SD is a pioneering product built to provide relief to the customers who wish to build safe homes.”

The brand endeavours to educate and enable the ecosystem on the correct usage of the new product. The GreenPro label placed on the rebar will drive the end-users to make informed choices while creating awareness about the sustainable manufacturing practices.

Believing in the idea of delivering ‘more’, Tata Tiscon 550SD has been conceptualised and developed keeping an average Indian home builder in perspective. The product is made to perform on all three aspects: Strength, Safety and Sustainability. With Tata Tiscon, more than 5 lakh homes are built each year giving it the status of the nations most trusted rebar. Tiscon 550SD is an innovation powered with research and development that not only protects the environment but also serves as a high-grade quality product for the customers.

About Tata Steel

Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically diversified steel producers, with operations and commercial presence across the world. The group recorded a consolidated turnover of US $21.06 billion in the financial year ending March 31, 2021.

A Great Place to Work-Certified^TM organisation, Tata Steel Ltd., together with its subsidiaries, associates, and joint ventures, is spread across five continents with an employee base of over 65,000.

Tata Steel has been a part of the DJSI Emerging Markets Index since 2012 and has been consistently ranked amongst top 5 steel companies in the DJSI Corporate Sustainability Assessment since 2016. Besides being a member of ResponsibleSteel^TM and worldsteel’s Climate Action Programme, Tata Steel has won several awards and recognitions including the World Economic Forum’s Global Lighthouse recognition for its Jamshedpur, Kalinganagar and IJmuiden Plants, and Prime Minister’s Trophy for the best performing integrated steel plant for 2016-17. The Company, ranked as India’s most valuable Metals & Mining brand by Brand Finance, featured amongst CII Top 25 innovative Indian Companies in 2020, received rating of ‘A-‘ (leadership band) from CDP for its Climate Change disclosure and Supply Chain disclosure, Steel Sustainability Champion 2020 recognition from worldsteel, ‘Most Ethical Company’ award 2021 from Ethisphere Institute, Best Risk Management Framework & Systems Award (2020) from CNBC TV-18, and Award for Excellence in Financial Reporting FY20 from ICAI, among several others.

To know more, visit www.tatasteel.com and WeAlsoMakeTomorrow

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Disclaimer:

Statements in this press release describing the Company’s performance may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand/ supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/ or other incidental factors.

For media enquiries contact:

Sarvesh Kumar

Chief, Corporate Communications - Tata Steel

E-mail: sarvesh.kumar@tatasteel.com