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Exclusion zones

The shaded areas around the brand marks indicate the minimum exclusion zones into which nothing should intrude. These zones have been designed to ensure that the brand marks never appear cluttered by other graphic material.

Tata Group brand mark

The exclusion zone for the Tata Group brand mark is calculated using a division of the height of the Tata ‘T’ symbol as shown opposite. The exclusion zone is also equal to the space between the Tata ‘T’ symbol and the Tata wordmark.

Tata Steel brand mark

The exclusion zone for the Tata Steel brand mark is calculated using the ‘T’ of the Tata wordmark.



Colour

The Tata Group and Tata Steel brand marks must always appear in the same colour.


Colour variants of the Tata brand marks

Wherever possible, the brand marks should appear in Tata Blue on a white background. Where this is not feasible, the following variants may be used. Under no circumstances should the brand marks be reproduced in any other colour.

Tata Blue brand marks

The brand marks appear in Tata Blue on a white background. This is the primary representation of the Tata brand marks, to be used wherever possible.

Black brand marks

In a limited number of applications, such as faxes, memos or single-colour advertising, a solid black version of the brand marks may be used. Never use tints of black

Image background

When placed on imagery with a light background, the brand marks appear in Tata Blue. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.

Reversed colour brand mark

For increased visual impact, the brand marks may appear in reverse white against a Tata Blue background.

Reversed white brand mark

When there is a dominant dark background, the brand marks appear in reverse white.

Image background

When placed on imagery with a dark background, the brand marks appear in reverse white. They should have a solid area of the image behind them. Ensure that the brand marks are visible and completely legible at all times.