Promoting and celebrating the essence of biodiversity through art, a four-day art festival named “Jaiba Kala Vividhata”, kicked-off at Tata Steel, Noamundi today.

Mr Kumar Ashutosh, Divisional Forest Officer, Chaibasa inaugurated the event as Chief Guest along with Mr Pankaj Satija, General Manager, Ore Mines & Quarries (OMQ) Division, Tata Steel in the presence of Mr R P Mali, Chief, Noamundi Iron Mine, Tata Steel, Mr Anand Bihari, Ranger, Noamundi, Mr Sanjay Kumar Das, Secretary, Noamundi Mazdoor Union, Mr Sailesh Pandey, President, Noamundi Mazdoor Union and Mr Brindavan Debnath and Mr Badal Pramanik, renowned canvas artists from Jamshedpur.

“Jaiba Kala Vividhata” explores the wonders embedded in nature and expresses it in different forms of art ranging from canvas painting, sand art, tribal art forms, craft, patachitra and wooden artifacts.  Tata Steel every year organises this biodiversity festival to reiterate its commitment towards the promotion of biodiversity.

Speaking on the occasion, Mr Ashutosh said: “This is indeed a wonderful initiative by Tata Steel at Noamundi to sensitise the community towards biodiversity. It is a lovely atmosphere here, the green trees and colorful artifacts make it a perfect environment for promoting biodiversity.”

Addressing the gathering, Mr Satija said: “All of our activities are aimed towards the National Biodiversity Targets. We at Tata Steel, appreciate and celebrate all forms of biodiversity and promoting art through biodiversity is one such annual initiative.” 

The key attractions of today’s programme included the butterfly dance performance by school children, puppet show, pottery workshop and live portrait sketch by professional artists from Jamshedpur. A total of 25 renounced artists from Jharkhand, Odisha and West Bengal, along with other professional artists, over the period of next three days, will portray different shades of biodiversity on the canvas. Special art and craft workshop for school children were also organised today. Workshop on wooden sculpture, thermocol art workshop and pottery workshop for children is something to watch out for in the next three days.

About Tata Steel

Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2017. It is the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $18.12 billion (INR 117,420 crore) in FY17. Tata Steel Group is spread across five continents with an employee base of nearly 74,000. Having bagged the Deming Application Prize and Deming Grand Prize for continuous improvement in 2008 and 2012 respectively, Tata Steel has now been recognised as the global ‘Industry Leader’ in ‘Steel category’ by Dow Jones Sustainability Index (2015). Besides being a member of the World Steel Climate Action Programme, Tata Steel has also been felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2013-14 (received in 2017), Best Risk Management by CNBC TV18 (2016), ‘Best-in-class Manufacturing’ award from TIME India (2016) and the ‘Most Ethical Company’ award from the Ethisphere Institute (2016), IIM Sustainability Award (2015), among several others.

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