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"Jaiba Kala Vividhata" at Tata Steel, Noamundi concludes with a message of respecting and safeguarding biodiversity

Noamundi, December 29, 2017

A four-day celebration of biodiversity through art titled “Jaiba Kala Vividhata” at Tata Steel, Noamundi concluded with a message of respecting and safeguarding biodiversity. Ms Neha M R Agarwal, Lawyer cum art enthusiast graced the occasion as Chief Guest along with Mr Pankaj Satija, General Manager, Ore Mines & Quarries (OMQ) Division, Tata Steel.

Delighted by the concept and the ambiance, Ms Agarwal said: “This is an encouraging initiative that Tata Steel has taken towards promotion of biodiversity at Noamundi. Providing a platform to all forms of art and reviving the old art forms are indeed commendable.

Addressing the gathering, Mr Satija said: “Art is a medium that cuts through all age groups and is an excellent medium of mass communication. Connecting art with biodiversity is one of our efforts to contribute to the general awareness for meeting the National Biodiversity Targets.

A total of 25 artists from Jharkhand, Odisha and West Bengal were felicitated by the Chief Guest. Around 80 school children from ME School, Tata DAV School, St Mary’s School and Padmavati Jain Shushu Mandir School from Noamundi were awarded for their stage performances and cultural programmes.  Winners of the on-spot drawing competition were also recognised.  The nukkad natak team from Tata Steel Rural Development Society was awarded for their dedicated efforts in pervading the message of cleanliness and hygiene in the ongoing Swachhta Pakhwada.  The second edition of “Jaiba Kala Vividhata” witnessed a footfall of more than 2500 people including school children from in and around Noamundi.

The biodiversity festival promoting art culminated into a beautiful tapestry of colorful expressions, as every artwork reflected a blend of biodiversity, creativity and the unique style of the artists. The four-day biodiversity festival was kicked off by Mr Kumar Ashutosh, Divisional Forest Officer, Chaibasa on December 26, 2017. For the first time in the biodiversity festival, a skit in Sanskrit spreading the message of biodiversity was performed by the school children.

Present in the concluding ceremony were Mr R P Mali, Chief Noamundi Iron Mine, Tata Steel,  Mr P K Dhall, Chief Processing & Logistics, OMQ, Tata Steel, Mr Brindawan Debnath, renowned canvas artist, Jamshedpur and Mr Virendra Kumar, Owner Mati Ghar (NGO), Jamshedpur.

About Tata Steel

Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2017. It is the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $18.12 billion (INR 117,420 crore) in FY17. Tata Steel Group is spread across five continents with an employee base of nearly 74,000. Having bagged the Deming Application Prize and Deming Grand Prize for continuous improvement in 2008 and 2012 respectively, Tata Steel has now been recognised as the global ‘Industry Leader’ in ‘Steel category’ by Dow Jones Sustainability Index (2015). Besides being a member of the World Steel Climate Action Programme, Tata Steel has also been felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2013-14 (received in 2017), Best Risk Management by CNBC TV18 (2016), ‘Best-in-class Manufacturing’ award from TIME India (2016) and the ‘Most Ethical Company’ award from the Ethisphere Institute (2016), IIM Sustainability Award (2015), among several others.

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