BRAND PROTECTION AT TATA STEEL
Seeing a mushrooming of incidents related to pilferage of Tata Steel products, the Crime and Intelligence Team of Tata Steel Security Services is taking all steps for protection of the brand. A case in point is the spate of thefts of Tata Steel Rebars.
As per information gathered, the modus operandi is that there are organized gangs which collude with the truck drivers carrying these Rebars, and have them removed from the trucks to their godowns.
Estimates point to the fact that each month approximately 2000 tons of Rebars of Tata Steel and other steel companies, worth approximately Rs 11 crore are stolen enroute in Ranchi where the truck drivers and godown owners collude for stealing such Company property. These Rebars are sold by the godown owners through their shops. In this way, they evade GST and other taxes besides abetting organised theft.
To stop this illegal practice, Tata Steel has taken the help of the Police and other Govt. Agencies. In the last few days, the District Police has raided three godowns in the areas of Namkum, BIT Mesra OP area and Sadar PS area. These have led to the recovery of a total of 7.6 tons of stolen Rebars of Tata Steel. The concerned Godown Manager and the truck drivers have been arrested. Necessary FIR has been lodged.
Such raids would continue to be undertaken by the Police and the criminals brought to justice.
It may be mentioned that in late last month also, after surveillance spread over three nights, the District Police had carried out raids in the early morning of 25th October and caught two trailers loaded with Tata Tiscon. These were being sold to two local scrap tal owners at Jamshedpur. The concerned persons were arrested, and the vehicles seized.
The above are examples of a concerted drive being undertaken by the steel Company to protect its brand. It firmly believes in selling its products through approved distribution channels only as per the law of the land. Any attempt by unscrupulous persons to cheat the Company and the Company’s channel partners, would be strongly dealt with. The Company has also conveyed this message to its distributors so that their business is not affected by such illegal practices. Efforts are on to identify other areas where such pilferage is going on so that the criminals can be brought to justice.
About Tata Steel
Tata Steel Group is among the top global steel companies with an annual crude steel capacity of 27.5 million tonnes per annum (MTPA) as on March 31, 2017. It is the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Group recorded a consolidated turnover of US $18.12 billion (INR 117,420 crore) in FY17. Tata Steel Group is spread across five continents with an employee base of nearly 74,000. Having bagged the Deming Application Prize and Deming Grand Prize for continuous improvement in 2008 and 2012 respectively, Tata Steel has now been recognised as the global ‘Industry Leader’ in ‘Steel category’ by Dow Jones Sustainability Index (2015). Besides being a member of the World Steel Climate Action Programme, Tata Steel has also been felicitated with several awards including the Prime Minister’s Trophy for the best performing integrated steel plant for 2013-14 (received in 2017), Best Risk Management by CNBC TV18 (2016), ‘Best-in-class Manufacturing’ award from TIME India (2016) and the ‘Most Ethical Company’ award from the Ethisphere Institute (2016), IIM Sustainability Award (2015), among several others.
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