Tata Steel today launched ‘Valueabled.Com’ an online campaign targeted towards all who wish to make a difference. It seeks to provide a forum for Indians, especially the youth, to come forth, discuss and debate on the values and beliefs that shape up our lives today. The website will be available on the 15th of June, 2011 at 12:00 AM.

Powered by Tata Steel, a corporation with values that are stronger than steel, www.Valueabled.com derives a lot from its creators. This digital campaign seeks to provide a common platform for all stakeholders to discuss and understand better, the values that make us what we are.

This digital platform, powered and independently administered by TATA Steel ,seeks to promote active involvement via the website, social media like Facebook and Twitter, through polls and discussion forums, in the debate on the values that shape India and in turn shape our daily lives. Through this platform, people can voice their opinion, hear others speak their mind, cast their votes in Polls online on issues that garner their attention, watch videos on related issues etc. In all, this initiative aims to actively engage the stakeholders to showcase the psyche of the nation as regards its values and beliefs.

The website www.Valueabled.com, the Facebook and Twitter pages, as well as the online Polls and Discussion forums will serve as touchpoints for the stakeholders to make themselves and their opinions heard.

About Tata Steel
Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the top-ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum (mtpa). It is now the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Tata Steel Group, with a turnover of US$ 26 billion in FY 10, has over 80,000 employees across five continents and is a Fortune 500 company. The Group’s vision is to be the world’s steel industry benchmark in “Value Creation” and “Corporate Citizenship” through the excellence of its people, its innovative approach and overall conduct. Underpinning this vision is a performance culture committed to aspiration targets, safety and social responsibility, continuous improvement, openness and transparency. In 2008, Tata Steel India became the first integrated steel plant in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management.