The Wire Division of Tata Steel launched the 'Tata Wiron' brand for their Galvanised Wires today. After the successful launch of their other steel brands, 'Tata Shaktee', 'Tata Tiscon'and 'Tata Steelium', this is yet another effort by Tata Steel to connect with end-users through branded products. The brand was unveiled by Mr. B. Muthuraman, Managing Director of Tata Steel at a glittering ceremony in the presence of dignitaries, channel partners and members of the press.

The Wire Division of Tata Steel (formerly Tata SSL Limited) is one of the top ten wire companies of the world. It is the largest wire producer in India with a presence in many global markets, and produces various types of coated and uncoated steel wires for diverse applications. Besides applications in the Auto, Infrastructure and Power segments, products like Galvanised Wires touch the lives of consumers in many ways and therefore the tag line of the new brand, 'Tata Wiron', speaks of relationships and has been aptly coined as 'baandhe rishton ke taar'.

The launch of the brand comes close on the heels of the Wire Division having established a countrywide distribution network to provide consumers with Galvanised Wires of international quality. Manufactured using state-of-the art technology for customized applications, 'Tata Wiron' promises enduring peace of mind to all its customers.

Tata Steel is the largest integrated steel plant in the private sector of the country and one of the lowest cost steel producers in the world.