To the world, the mother is the epitome of care. She nurtures and rears her child with love and affection like no other.
But while she is soft within, she is strong outside. From bearing her child for nine months to protecting her child from harm’s way, having a steely resolve makes a mother more special. However, it is this tough nature of her that society chooses to ignore.
Tata Steel Pravesh is a modern-day household brand that shatters stereotype thinking which is evident in the concept of its steel doors and windows. And Mother’s Day presented a great opportunity for the brand to pay a tribute to mothers by celebrating their unsung side.
The idea showcases the strength of mothers that opens every door for her child. It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child.
Talking about the film, Peeyush Gupta, VP - Steel Marketing & Sales, Tata Steel said, “Pravesh's value proposition is about a strong steely core with an appealing exterior that secures loved ones inside a house. This film salutes mother who is fearlessly strong when it comes to her child and Mother’s Day provides a befitting occasion to celebrate her strength.”