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Social and Relationship capital

Long-term relationship is a key foundation for our long-term growth. Our relationships with our stakeholders are built on mutual trust, respect and benefits which are the cornerstones for building a robust relationship with our stakeholders. This protects us from adverse business and economic cycles.

83.3

Customer Satisfaction Index (Steel) (out of 100)

2.87 million

Lives reached through CSR initiatives

258

Critical suppliers assessed on Responsible Supply Chain Policy

MATERIAL ISSUES ADDRESSED

Strategic Linkage

SO1

SO3

SE

Strategic Linkage

SO2

SO4

SE

Strategic Linkage

SE

Our Customers
  • Business growth
  • Product and service quality
  • Long-term profitability
  • Greater stakeholder engagement
  • Technology product and process innovation
Our Suppliers
  • Long-term profitability
  • Technical knowledge transfer and capacity building for relevant partners
  • Supply chain sustainability
  • Greater stakeholder engagement
  • Local sourcing of labour
  • CO2 emissions
Our Communities
  • Greater stakeholder engagement
  • Drinking water

Building relationships with customers

Tata Steel has been focussing on not only the existing but also the latent and evolving needs of our customers across the three customer groups, namely, B2B (Business Accounts), B2C (Individual Consumers) and B2ECA (Emerging Corporate Accounts) by offering differentiated products, services and solutions.

FY 2021-22 continued to be a challenging year due to COVID-19. During the period, maintaining constant touch with the customers, ensuring supplies and maintaining service levels were key in customer relationships. Numerous digital initiatives undertaken during the year helped enhance customer service and strengthen the special relationship that Tata Steel enjoys with customers. Tata Steel stood steadfast with its customers, partners, and other stakeholders and ensured that relationships with customers strengthened further.

Transformational initiatives for customer relationship

B2B Segment

  1. Transformation of the supply chain experience for customers through digital solution COMPASS to ensure information transparency in order generation and fulfilment process for a complex B2B supply chain.
  2. Building cross-functional Customer Service Teams for nurturing relationships at multiple levels.
  3. Digital initiatives like the VAVE (Value Analysis & Value Engineering) workshops through e-DRIVE have been successful in transforming tech-support activities traditionally involving high physical engagement to virtual medium.

B2ECA Segment

  1. DigEca, a digital solution for ECA business, was extended to ~1,300 end customers who were registered with key features like in-platform negotiation, order status, test certificates, etc.
  2. Tata Astrum Super clocked 100 KT milestone figure with a volume increase of 1.6x over FY 2020-21. Its 'first-inthe-world laser marketing technology for source authenticity' and yellow packaging have created a distinct brand identity in the chosen microsegment.

B2C Segment

  1. Tata Steel Aashiyana grew by 100% Y-o-Y, achieving the GMV of `1,468 crore across 7 Tata brands, garnering traffic of over 4 million consumers during last three years.
  2. Tata Basera, the Tata group level synergy program for Individual Home Builders scaled up by 5x to clock `11.5 crore of cross-sell revenue. More than 1,800 Tata Tiscon consumers availed benefits through exclusive offers.
  3. Sampoorna, a common interface was established in FY 2021-22, which has brought the entire distribution channel under one platform, being adopted by 6,000+ dealers with over 3 lakh leads and ~2.5 lakh unique transactions entered.

B2B – Business to Business, B2ECA – Business to Emerging Corporate Account, B2C – Business to Consumer

Nestudio - Prefab House & Structure Solution

Other key customer and market initiatives in FY 2021-22

Automotive

FY 2021-22 was a year of extremes from demand perspective, but it also turned out favourably for the automotive segment. Over the year, we have strengthened our relationship through regular engagement with automotive manufacturers and their large value chain partners.

  • A leading passenger vehicle OEM conducted Vehicle Teardown and Benchmarking exercise with Tata Steel - the first ever such joint technical analysis by the said OEM with any Indian steel mill
  • Conducted our first ever VAVE exercise on an EV model with a leading EV OEM
  • Launched the next level of advanced technical support for automotive customers, TATVAM – A digital platform for test and simulation data management and sharing

Developing future-ready automotive solutions

Construction

Tata Steel has collaborated with World Steel Association (through ConstructSteel forum) and Indian Steel Association in their efforts to increase steel intensity in construction in India. We are continuously striving to shape the construction industry by maintaining leadership position in specific segments such as marquee national projects, individual house builders (IHB), medium and small housing and construction, and rural roofing segments

  • Golden Home Consumer program – Tata Tiscon’ s loyalty and advocacy program for IHBs – strengthened its digital avatar during the second and third wave of COVID-19 touching 19,000+ consumers (116% increase over FY 2020-21). Tata Tiscon was awarded the Prestigious Brand of the Decade Award 2021 and ET Best Brands 2021 Award in FY 2021-22
  • Tata Tiscon increased its footprint in the rural hinterland through active engagement with the 30,000+ mason community under the MITR program contributing to 30%+ volume for the brand
  • Tata Shaktee reached out to over 10,000 farmers across the country via meets conducted on Kisan Diwas. Fabricator loyalty program, ‘Shakteeman’, also saw highest enrolment of > 9,500 fabricators, achieving sales of 8.5 KT. We launched the fifth multi-brand store, 'Tata Steel Aashiyana', in West Bengal providing convenience through a one-stop shop for home builder needs
  • Celebrating five years of launch this year, Tata Kosh engaged with 150+ stakeholders through a pan-India meet conducted digitally

Engineering Segment

Tata Steel has continued to increase its presence in engineering segments by enriching its product mix and entering new markets.

  • Through development of API grades upto X70 from Kalinganagar plant, the Company has been able to make significant inroads in oil and gas segment
  • Tata Steel increased its market share in lifting and excavation and pre-engineering building segments with 28% and 25% Y-o-Y growth respectively and expanded its presence in niche segments comprising solar, transmission towers, crash barriers and water pipelines

Services & Solutions

  • Tata Pravesh: Tata Pravesh became the first brand in doors and fenestration industry to set up authorised service centre - ‘SmartCare’ for its customers (six centres till date) to provide superior and uniform customer experience through professionally trained service team, supported by augmented IT infrastructure and best-in-class industry practices. Its expanded Privileged Dealer Partners (PDP) network grew to 350 outlets in FY 2021-22. The 360o marketing campaign resulted in ~66% growth in retail product offerings in FY 2021-22
  • Nest-In: Nest-In deploys various approaches to engage with customers at all stages of the customer life cycle. Initiatives such as the implementation of CRM (Customer Relationship Management) platform (Salesforce.com), AR-VR (Augmented Reality-Virtual Reality) for key solutions, etc. have been taken towards strengthening customer relationships by leveraging digital tools

Emerging Corporate Accounts (ECA) Segments

With multiple engagement initiatives, ECA brands continued to focus on value creation and building on customer relationships

  • Tata Steel continued to nurture the customer relationship through Ecafez platform with first ever virtual ECA connect event held along with seven physical events with 150+ key ECA customers to generate segmental insights and address customer concerns. Microsegment specific engagement program, 'Steeling the Agri sector', was also conducted

Tata Steel Medica Hospital, Odisha constructed using Nest-In MobiNest solution. The 156-bed 25,578 sq. ft. hospital was constructed as part of Tata Steel's COVID-19 response

New Materials Business (NMB)

  • NMB Composite business became the 2nd largest supplier of FRP (Fibre Reinforced Polymers) Pressure Vessels, widely used in the water filtration industry in the country
  • In the railway sector, we have entered the semi high-speed rolling stock segment and have received order for supply and installation of seating arrangements for Vande Bharat Express. NMB has also ventured in the seats and berth segment for other LHB coaches (1AC, 2AC & 3AC). These seats are conforming to European standard of fire-retardant property (EN45545(HL3) and offers improved safety and comfort to passengers
  • Light weight FRP wagon is being designed together with Research Design and Standards Organization with the aim to offer 1 tonne of weight reduction (per wagon), better chemical resistance property, especially for salt transportation
  • Composite FRP sleepers have been developed in-house for roof support of underground mines; ~20 times life increase, 50% weight reduction and enhanced safety by elimination of frequent manual transportation
  • FRP translucent poles fitted with aviation lights have been developed which significantly improve visibility during heavy rain and foggy condition

Building a sustainable supply chain

Tata Steel has a long-integrated value chain that extends from mining to finished steel products with an interconnected network of suppliers, mines, ports, manufacturing locations, stockyards, processing facilities, channel partners and customers. We handle planning, sourcing, delivery and logistics of ~100 MnT materials which include raw materials, finished goods and by-products. Outbound logistics is about 60% dependent on railways and 40% on roadways at various locations. It consists of a network of warehouses and Steel Processing Centres (SPCs), ensuring timely delivery and transportation of finished products to customers. This is enabled by a network of hubs and stockyards at strategic locations across India to ensure low delivery cycles.

With increasing focus on reduction in ecological footprint and de-risking supply chain from emerging regulatory and other climate change risks, we are now focussing on a Green Supply Chain and exploring third-party logistics, modern state-of-the-art warehouses, use of energy-efficient and newer design eco-friendly ships, coastal shipping to reduce landside tonne miles and use of digital means to simplify the cargo flow of raw materials and other bought-out goods (maintenance, repair, operations, bulk, etc.) and services.

Responsible supply chain

Our supply chain partners comprise >6,000 suppliers, >200 distributors and >30 SPCs. We aim to build resilience in the supply chain through collaboration and long-term relationship building for product innovation, improved productivity, conservation of natural resources, resulting in improvement of ESG standards of the ecosystem.

Responsible Supply Chain Policy

In our materiality assessment in 2018, supply chain sustainability emerged as one of the key material issues for Tata Steel, which resulted in the formulation of a Tata Steel Responsible Supply Chain Policy (RSCP) in 2020. The Policy aims to encourage supply chain partners to share Tata Steel commitment on embedding sustainable business practices and has four principles on Environmental, Social and Governance (ESG) parameters, namely:

Fair Business Practices (G)

Health & Safety (S)

Human Rights (S)

Environmental Protection (E)

Our focus is to sensitise the supply chain partners, viz. suppliers, distributors and SPCs on the need for adhering to sustainable business practices and inculcate the same culture in their own supply chain. We have included introduction of RSCP in our ‘Swagat’ Program (a program conducted for newly registered vendors) and Vendor Meet. News feed on Tata Steel's e-Procurement platform has been sent for effective communication and awareness building on the policy.

We have identified ~450 critical suppliers (out of a supplier base of >6,000 suppliers) across all categories of Procurement, viz. Raw Materials, Process Consumables, MRO (Maintenance, Repair and Operations), Services and Transportation. These critical suppliers were identified based on a decision matrix broadly encompassing decision factors like spend value, criticality to business, actual/potential ESG risks in partner operations etc. We have initiated the sustainability assessment for our supply chain partners based on RSCP through an independent third party. In FY 2021-22, 258 suppliers were assessed. Additionally, 31 SPCs and 106 distributors, which are a part of our downstream value chain, have also been assessed on RSCP. Corrective actions have been identified and communicated for all supply chain partners to address their gaps. The overall governance, oversight and review of the RSCP deployment and assessment process are handled by apex councils led by the Senior Leadership Team.

Port Talbot Harbour

Supply chain analysis (Tata Steel Standalone)

The below mentioned charts depict our supplier geographical spread and procurement spend analysis for FY 2021-22

Supplier Geographical Distribution

(India accounts for ~92% of our supplier base. The breakup provided is for the other 8%.)

Procurement Spend Analysis (%)

(India accounts for ~92% of our supplier base. The breakup provided is for the other 8%.)

~92%

Suppliers are based out of India

Supplier Relationship Management (SRM) programme

The SRM programme is aimed at building collaborations with strategic vendors for managing and enhancing value delivery through supplier-led innovation. During FY 2021-22, multiple technology sessions were conducted on new and emerging technologies and processes across various improvement areas such as quality, delivery, productivity, safety and sustainability with our strategic vendor partners, which helped in creating value for both Tata Steel and supplier partners and also creating a value pipeline for future.

CEO to CEO connect with strategic suppliers

The structured program of CEO to CEO connect, which started in FY 2020-21, has continued in FY 2021-22 and we have conducted 16 interactions with strategic partners and the ideas generated are being driven through the SRM programme and CCTs (Category Competence Teams).

Focussed engagement with raw material suppliers

Developing supplier partnerships through long-term projects in the imported coal value chain is critical for reducing the overall cost of production in the long term. Understanding strategic plans of key suppliers and creation of mutually beneficial products have helped maximise the supply of coal that has higher Value-in-Use (VIU) suitable to our plant requirements. We have ensured supply security by developing new relationships in Canada, US and Indonesia. We have also created alternative supply chain models for coking coal enabled by vendor-managed inventory at Indian ports. This has facilitated supply chain security, credit enhancement and optimisation of inventory, which have led to efficient management of complex multi-site operations.

Indigenisation and localisation

In FY 2021-22, we have increased the efforts and focus on indigenisation and localisation across multiple categories of buy like raw material, spares, and process consumables to mitigate macroeconomic risks. Indigenisation for spend of `235 crore across different categories of MRO, Bulk and Raw Material was completed in FY 2021-22. Going forward, a detailed roadmap for indigenisation has been created for the next three years.

Vendor development

Vendor Development Programme and Vendor Capability Advancement Program (VCAP) primarily aim to partner and support suppliers to enhance their capability through combined identification of necessary initiatives and continuous improvement, thereby creating a competitive vendor base across Tata Steel. In FY 2021-22, we initiated 43 (cumulative) vendor development programmes, for improving vendor capability. In addition, the safety performance of suppliers has also improved as we intend to inculcate safety as a culture for our vendor partners. A total of 450 suppliers were covered by vendor capability and skill development training programmes. Over 12,000 contract workforce personnel were trained under the skill certification programme, resulting in 100% coverage.

To support local communities and encourage the inclusion of marginalised sections of the society, we help develop their entrepreneurial capabilities by creating positive differentiation through our Affirmative Action (AA) programme. Nearly 33% of our supply chain partners are locals, of which 71 are AA suppliers and displaced persons vendors (displaced due to greenfield project).

Tata Steel ensured that no pay cut was in practice by the local service providers and contract workforce was paid as per emoluments promised. Assistance was provided at every level to vendor partners supplying material to Tata Steel from across India by ensuring availability of vehicles, racks and issuing letters for seamless transportation.

Sustainability in logistics

Measurement and Governance

Tata Steel is one of the few companies to measure end-to-end Scope 3 emissions in all modes of transportation, giving it an equal focus as Scope 1 and Scope 2 emissions. We have implemented many sustainability initiatives in the supply chain such as idle freight reduction resulting in reduction of CO2 emissions, increasing rail coefficient as against road movement, greener modes of transport like shift to coastal movements and have deployed energy efficient vessels to reduce the carbon footprint for imported raw materials.

Tata Steel became the first steel producing signatory and 24th organisation to join the Sea Cargo Charter to measure and reduce environmental impacts of global seaborne cargo. In addition, we have rebaselined and validated our CO2 footprint measurements as per the latest International Maritime Organization (IMO) guidelines. For this we tied up with ‘RightShip’, which is the world’s biggest third party maritime due diligence organisation providing expertise in global safety, sustainability and social responsibility practices. This process of reporting and validating has been standardised for seaborne emissions.

Adoption of eco-friendly practices in supply chain

Tata Steel has deployed about 59 CNG/LNG based vehicles in last mile delivery to reduce its CO2 footprint. The Company flagged-off the first batch of liquefied natural gas (LNG) powered vehicles to transport its finished steel products at a function in Nagpur. As a first mover to deploy EVs in freight segment, Tata Steel has tied up with an Indian start-up and deployed four electric trailers for last mile delivery.

Completed maiden multi-modal shipment of TMT bars from West
Bengal to Assam via Indo-Bangladesh Protocol Route

Moving from land to water transport, Tata Steel’s TMT bars, weighing approximately 1,800 tonnes, were successfully shipped from Haldia Port in West Bengal to Pandu Port in Assam, using the Indo-Bangladesh Protocol (IBP) route via Brahmaputra River. This shipment of finished steel products arrived at Haldia on rail before being loaded on to river barges. The IBP route will also help the Company lower its Scope 3 carbon footprint. Tata Steel has signed a Memorandum of Understanding (MoU) with Mitsui OSK Lines (MOL), a global marine transport group, on August 6, 2021 to develop and deploy environment-friendly shipping solutions.

In ocean trade, Tata Steel has eliminated class E & F vessels (having higher specific CO2 emissions) and moved to energy efficient vessels (class A-D) including trial of alternate fuelled vessel. Tata Steel along with Tata NYK and NYK Line executed trial of deploying bio-fuel for imported shipments. Cargo movement via coastal and waterways is being ramped up to shift to greener modes of transportation. In addition, Tata Steel strives to improve operational efficiency in its supply chain operations such as travel distance and idle weight optimisation to further reduce its carbon footprint.

Rainwater harvesting system has been deployed at most of the SPCs and stockyards. Wooden pallets for packaging have been replaced with reusable steel pallets in all finished goods movement by railways and is further being extended to road movement.

Way forward

  1. We will be covering more suppliers under the sustainability assessment program in FY 2022-23 and carry out re-assessment with already assessed vendors falling under Basic & Improving Band. We also intend to identify key ESG risks in supply chain and collaborate with partners for risk mitigation. Integration of ESG performance of supply chain partners in procurement decision-making has been planned through Implementation of Green Procurement Framework in FY 2022-23
  2. More collaborative initiatives have been planned with key raw material suppliers and focussed projects on reducing carbon footprint
  3. Achieve zero wood use at stockyards by FY 2022-23

Pioneered the use of EVs for steel transportation

Caring for the community

Women from Navjeevan Cooperative Limited in Kalinganagar, engaged in Saura Painting

For over a century, Tata Steel has been serving the marginalised and voiceless sections of the community across more than 4,500 villages in nine districts of Jharkhand and Odisha. Tata Steel’s overarching vision to be the global steel industry benchmark for value creation and corporate citizenship is underpinned by a resolve to “work with tribal and excluded communities we serve and co-create transformative, efficient and lasting solutions to their development challenges” and thereby create “an enlightened, equitable society in which every individual realises one's own potential with dignity”. Tata Steel’s CSR Programme aims to create deep-rooted social capital through leading societal impact in Eastern India with its own resources, extensive public and private collaborations as well as by fostering changemakers organically from within communities. The primary agency to plan and execute Tata Steel’s CSR is the Tata Steel Foundation, which has a diverse 800+ strong force of professionals from myriad domains who have strong relationships with communities by directly working amongst them to implement various social development programmes.

We have been standing by the most under-served communities in the country, throughout all three waves of the COVID-19 pandemic, creating solutions and platforms that facilitated information, met material gaps, supported livelihoods, and met critical healthcare infrastructural requirements. Our COVID-19 initiatives have impacted the lives Completed maiden multi-modal shipment of TMT bars from West Bengal to Assam via Indo-Bangladesh Protocol Route of ~3 million people across 24 states of India.

#CombatCovid19 initiatives

Meeting material, information and well-being deficits: 10,34,070 lives impacted

Initiatives Achievements
#DigitalBridges 2,12,260 people received online counseling, protocol awareness, and isolation support through in-person and online outreach
#ThoughtforFood 1,257 people who were COVID+ and home isolated received 2 warm meals daily for at least 5 days 64,000+ meals distributed
#Sanjeevani 8,20,553 people received masks, PPEs, home isolation kits and RAT testing kits. The isolation and testing kits were distributed through the National Health Mission and respective district administrations in Jharkhand and Odisha; each ASHA worker in Kolhan received an oximeter

Creating economic opportunities: 15,125 lives reached

Initiatives Achievements
#DigitalBridges A cumulative income of `2.30 crore has been enabled for people who faced loss of income due to COVID-19 #CashforWork covered;
  • 200 people engaged in paper bag making through small groups
  • 3,855 people engaged in labour intensive watershed projects, which also led to 29 ground water recharge structures coming up in this period
  • 210 people employed through customised opportunities like Zomato and other delivery chains
  • 10,860 farmers’ incomes enabled through curated dairy and vegetable supply chains for correct value farm offtake

>1.82mn lives impacted

Through #CombatCovid19 initiatives in FY 2021-22

  1. #ThoughtForFood – A programme meant to provide warm meals to people who were Covid+ and home isolated
  2. Oxygen generating plant at Jharia
  3. COVID Community Vaccination
  4. #ApnoKiSuno – A programme aimed at combatting Covid-19 through improving communication around vaccination and encouraging people to register

Establishing platforms to amplify impact: 7,67,546 lives impacted

Initiatives Achievements
#FarRishta 3,03,752 lives reached through the efforts of our volunteers
#SabalSuraksha 248 persons with disability provided customised assistance for vaccinations and healthcare
#ApnoKiSuno 3,44,762 people registered for a vaccine through a collective partner-based platform created for this purpose
Community Vaccination 1,18,784 1st doses, 1,15,006 2nd doses

COVID related infrastructure

Initiatives Achievements
Oxygen generation plants (OGP) 19 oxygen generation plants delivered in Odisha and Jharkhand to support both Tata Steel-owned and government district healthcare facilities treating COVID-19
COVID care hospital/facility 2,700 COVID care beds installed across Tata Steel-owned and managed hospitals across locations at peak capacity during first and second waves

Following additional medical infrastructure established in anticipation of third wave:

  • Expansion of Kalinganagar based hospital to 380 bed capacity
  • 80 bed exclusive hospital at West Bokaro
  • 362 bed hospital at KSMS School and 150 bed facility at Graduate College in Jamshedpur
  • Conversion of 200 bed hospital in Gopalpur
  • 50 bed facility in Angul

Tata Steel continued its community development programmes and CSR initiatives, despite restrictions due to the COVID-19 pandemic. The Maternal and Newborn Survival Initiative (MANSI) continued to fully support expecting mothers as well as new-born and infants and primary healthcare services reached to the needy. The Lockdown Learning Model devised during the pandemic to provide learning support to children continued and reached over one lakh children, leading to significant improvement in their learning outcomes. A Foundational Learning Programme was launched to support children at the beginning of their schooling journey to cope with learning losses. SMART classes were introduced to Masti Ki Pathshalas. Communities continued to be supported to earn their livelihoods including agricultural and allied activities, skill-based vocational training through our own institutions and other specialised sponsored courses for eligible youths and job placements as well as support to women Self Help Groups (SHGs). Persons with Disabilities (PwDs) were also supported through capability building, linkage to entitlements and platform for celebration. Work in ethnicity continued through the Samvaad Ecosystem through work on tribal languages, art and culture, sports, traditional healing systems, cuisines, music, action-based cultural conservation research as well as a vibrant platform for conversations and celebration of their heritage by tribal communities from across India. Communities at large also continued to be supported through basic infrastructure, water conservation and household-level nutritional gardens.

Development programmes undertaken in FY 2021-22 and their impact

Signature Programmes: Actualising national change models which address core development gaps in India, while being replicable in the global context

Over 0.50 million lives have been reached through our Signature programmes in FY 2021-22.

Initiatives Impact
A society where the health and survival of women and children before, during, and after childbirth is a priority
  • Reached 1,24,857 mothers and children, enabling reach of ASHA (Accredited Social Health Activist) system to their homes through a combination of physical and digital means
  • 565 e-scooters distributed amongst ASHA supervisors, ANM (Auxilary nurse mid-wife) in Kolhan who stand to significantly benefit in their outreach (vis-à-vis cycle); as a result, critical health cases will get timely attention and there will be much-needed focus on sustainable mobility adoption
  • MANSI+ model rolled out in three full districts of Kolhan division of Jharkhand (East Singhbhum, West Singhbhum and Seraikela Kharsawan)
  • Sexual and reproductive health knowledge and overall well-being enabled for 3,170 adolescents
Universalisation of secondary education for all children through a revitalised public education system

Over 3,02,682 children’s lives impacted through Education Signature Programme (ESP)

  • The Lockdown Learning Model devised during the pandemic to provide learning support to children reached over 1.5 lakh children; its learning outcomes show an endline of 66% over a baseline of 22%
  • 25-week Foundational Learning Campaign (FLC) is reaching 93,255 children from 5,771 habitations through 4,847 local youth volunteers trained as teachers
  • 2 new blocks in Jharkhand made Child Labour Free Zone in FY 2021-22
  • 650 School Development Plans (SDP) and 1,366 Anganwadi Development Plans (AWDP) prepared and incorporated in Gram Panchayat Development Plans (GPDP)
  • 4 new funding partnerships in ESP
Empowered tribal communities with voice and agency to lead their development agenda, residing in an ecosystem that recognises and appreciates tribal values and living

Samvaad Ecosystem reached 64,864 people through (a) bringing together tribes of India and beyond for constructive dialogue, (b) enabling key elements of tribal identity to thrive, be celebrated and feed into the dialogue and (c) fostering a youth peer group who drive positive change

  • 12,649 participants from 191 tribes of 22 states have joined with us for the Samvaad conclave
  • 446 language learning centres with 28,680 learners, in 114 blocks of 28 districts across Jharkhand, Odisha and West Bengal
  • 6 tribal languages advocated
  • 16 teaching aid publications in languages being advocated
A vibrant JamshedpurKalinganagar corridor where local communities participate in and lead a significant enhancement in their social, natural and cultural capital
  • Selected 19 corridor fellows for 36 Gram Panchayats, with active joint participation of panchayat sarpanch
  • Post COVID-19 confidence and trust rebuilding exercise within communities and Panchayati Raj Institutions, with 36 Gram Panchayats
  • Brought together 2 nearby Panchayat Mukhiyas on a common platform in Odisha

E-scooters to support mobility of Sahiyyas in Kolhan region of Jharkhand

Proximate Community Development (PCD) Programmes

PCD Programmes build regional change models which enable lasting betterment in the well-being of communities, prioritising those who are excluded and proximate.

Over 0.55 million lives have been reached through our PCD programmes in FY 2021-22. This is apart from what is achieved under #CombatCOVID19 initiative.

Initiatives Impact
Ensuring increase in aggregate annual income for marginalised and excluded households
  • Total average income increased to `86,246 from base income of `69,545 per family for 48,420 farmer households through agriculture, employment and entrepreneurship
  • 271 youth placed through Model Career Centre (MCC), in sectors like Manufacturing, Automobile and Services. MCC Jamshedpur got inaugurated and first Mega Job Fair conducted in Jamshedpur
  • 201 students placed through technical institutes and 159 students placed through short-term courses
  • 800 tribal youngsters undergoing training for Trade Apprenticeship admissions across 7 centres in Kolhan, with each centre also run by local educated youth
  • 273 women SHG members linked to duckery, poultry, dairy farming and other micro-enterprise activities, generating an aggregate income of `26.31 lakh
  • 1,161 SHGs developed by imparting adequate capacity building trainings on utilising funds for economic improvement, covering 16,000 women
Community institution driven integrated water ecosystem ensuring adequate surface water storage and ground water recharge
  • 9.1 million cubic feet of water conserved for groundwater recharge, through watershed-based approach by treatment of 246.64 hectares
  • New watershed projects initiated at Bodam, Potka and West Bokaro for 6,000 hectares for the next 5 years
Ensure improvement in nutrition levels of households through consumption of nutrients sourced from Nutrition Garden
  • 8,457 Nutrition gardens promoted across Jharkhand and Odisha to fight nutritional deficiency, reaching 33,828 beneficiaries
All PwDs become self-reliant to the greatest extent and the surrounding ecosystem supports and respects them
  • 2 new SABAL centres established at Sukinda and Jamshedpur; Noamundi block is at the verge of universal access to entitlements, with 86% PwDs currently registered and receiving aid from the Government of Jharkhand
  • SABAL awards 3rd edition, rolled out in FY 2021-22, with record entries of 730 PwDs participating from 24 states and 4 Union Territories
  • SABAL app launched as a real time database tracking government entitlement to PwDs across 5 districts
Initiatives Impact
Jamshedpur to be free of the worst forms of child labour
  • 1,950 children covered (47% girls) from ~8,000 target numbers, out of which 1,054 children mainstreamed till date into the formal schooling system
  • 5 residential and 28 non-residential facilities in Jamshedpur functioning under Masti Ki Pathshala with all centres equipped with tabs for online learning and with Tata ClassEdge systems
Ensure the facilitation of all children across all villages to complete their schooling till grade 10 and receive guidance for future study or a vocation
  • 4,235 SC/ST students supported for their education through Jyoti Fellowship and Tata Steel Scholarship
Enabling identified women with leadership potential to have an effective voice in community decision-making processes
  • 693 women enrolled as part of the DISHA project, which is an effort to develop 6,000 women leaders through a structured process of social, political and digital empowerment measures
Ensuring basic health parameters of population proximate to Tata Steel operations; catered through provision of primary healthcare services as well as enhancing healthcare awareness
  • Over 0.23 million people provided with primary healthcare services across the operating locations of Jharkhand and Odisha
Ensure identification, development and facilitation of serious sporting talent in the fields of athletics, hockey, football and archery amongst youth across all villages
  • 2 players have been selected in U-17 India Football team camp at Bhubaneswar
  • 7 players selected for Centre for Excellence, Archery, run by Government of Jharkhand
  • 2 players participated in 56th National Cross Country Meet at Kohima
  • 11 football players got selected in regional level of Reliance Foundation Young Champs, conducted for football
Infrastructure is established to enable access of communities to improved standard of living
  • 1,25,182 people benefited from repair / construction of 853 drinking water structures, provisioning water through tankers and other initiatives
  • 134 ponds created across locations, generating an irrigation potential for ~162 hectares
  • 4,849 people supported by creating irrigation potential for ~200 hectares through creation of 156 water harvesting structures and irrigation projects
  • 28 model schools completed and handed over to the Government of Odisha

Inauguration of Sabal Centre at Jamshedpur

Jyoti Fellowship to support education of meritorious tribal and Dalit students

Ponds created for groundwater recharge and providing additional income to farmers

Masti Ki Paathshala initiative - a residential bridge course (RBC) for all-round development of street children and child labourers

>1.05 million

CSR beneficiaries of non-COVID initiatives

Embed a societal perspective in key business processes and products

Initiatives Impact
Ensuring community interests are considered in business strategy through (a) Employee volunteering leveraged to address social issues in our community (b) a unique and immersive experience of life in rural India for a broad crosssection of employees to see community perspectives and empathise with their issues and (c) meaningful engagement of our business ecosystem’s key upstream and downstream partner organisations and their employees to enhance effectiveness of their community development initiatives

Volunteering initiative went digital in the form of #FarRishta programme during the pandemic, which then continued in a phygital model, combining physical and digital model mode, with the following outcomes:

  • Highest ever volunteering hours in FY 2021-22 at 51,825 hours
  • Addressed 205 social issues through 1,972 unique volunteers
  • Lives impacted in FY 2021-22 crossed the 3,00,000 mark, 470% higher than last year
  • 1.45 hours per capita volunteering hours in FY 2021-22
  • 27 cities in 19 States/Union Territories of India covered through digital volunteering
Refer ESG Factsheet