Return to Homepage Close X
Report Menu

Social and relationship capital

Strengthening relationships for a sustainable tomorrow

Our long-term relationships with customers, suppliers and communities are key to our business sustainability. Nurturing these relationships for the long term is integral to our strategy.

>1.1 million lives touched through
CSR initiatives
Customer satisfaction
index (steel)
consistently above
80 (out of 100) over
the last 4 years
~1,400suppliers trained
through Vendor Capacity Advancement Programme (VCAP)



In line with the motto of ‘Reshaping our business for tomorrow’, Tata Steel is serving the growing needs of our B2B (Business Accounts), B2C (Individual Consumers) and B2ECA (Emerging Corporate Accounts) - customer segments by offering differentiated products and services. Our end-to-end operation across the value chain, from mining to finished steel goods, enables us to deliver superior quality products. Over the years, we have built strong relationships with the channel partners that has allowed us to serve existing B2C and B2ECA customer segments through our nationwide professional distribution network. We are now leveraging this extensive network established for steel products to extend our customer-centric services and new solutions such as Tata Pravesh Doors & Windows to markets in urban and rural India.

Customer Meet - Reinforcing Relationships


While our customers in the automotive and construction segments enjoy our unwavering commitment and focus, Tata Steel has entered into new attractive segments and micro-segments by adding new facilities, and by creating market differentiators through user-friendly services and solutions. In our constant endeavour to meet the future needs of our customers, we have forayed into other materials such as Fibre Reinforced Polymers and Graphene.


  • SO1
  • SO3

To meet our objective of becoming the industry leader in steel and insulating revenue from steel cyclicality, we are is going beyond the traditional products by offering a range of customised services, solutions and value-added products across traditional and new customer segments


  • Expand Tata Pravesh into Tier 3 and Tier 4 towns
  • Increase share of high-strength steel in the Lifting & Excavation segment
  • Build customer base aligned to the health and sanitation agenda through municipal corporations and corporates
  • Scale up new wire fabric product – Sm@rtFAB
  • Develop and scale up the new materials business


Increase revenue from our services and solutions business

Improve downstream products business

Enhance B2C business

Increase revenue from new materials business


SO1 - Industry leadership in steel

SO3 - Insulate revenues from steel cyclicality

Value Proposition for different Customer Groups

B2B (Business Accounts)

  • High product quality and performance
  • Cross-functional engagement through customer service teams
  • Extended long-term relationships with customers
  • Value-added engineering onsite support to OEM customers
  • ‘COMPASS’: A digital platform for supply chain visibility

B2C (Individual Consumers)

  • Offer design consultations for optimised product usage
  • Branded products that offer quality and trust
  • Network and channels that enable products to reach customers just-in-time
  • Digital platforms such as ‘Aashiyana’ for early engagement and e-commerce

B2ECA (Emerging Corporate Accounts)

  • Branded products that offer quality and durability
  • Customised grades and products through micro-segmentation
  • Customer forums to share best practices, including safe working practices, and to build capability
  • Digital platforms such as DigECA enable our channel partners to serve the customers better

Tata Steel domestic sales (MnT)

42% B2B Industrial product & projects
19% B2B Automotive
16% B2C
22% B2ECA


Our customers also stand to gain from our acquisition of Bhushan Steel (now Tata Steel BSL), through which we will be able to provide them an enhanced product portfolio. Our customers will now have the advantage of choosing from our quality offerings in colourcoated products and precision tubes. This expanded capacity, leading to ramping up of volumes of Tata Shaktee, Tata Kosh, Tata Steelium and Tata Astrum, will empower our customers by eliminating stock outs at their end and serve their demands better. In addition to leveraging our customer outreach and sales, we can now provide a better range by manufacturing complementary products.

In Financial Year 2018-19, more than two-third of our output were served to our automotive and construction customers who continue to be our valued partners. We also catered to the engineering sector, in which our comprehensive portfolio of solutions range from engineering services to custom-made plant and equipment. Our product range in high‑quality agricultural implements is allowing our customers in Indian rural markets get value for money. Beyond this, Tata Steel continues to expand into the oil & gas and lifting & excavation segments by enhancing its expertise and preparing downstream facilities to serve the segment. We are continuously striving to meet the evolving needs of our customers by effectively engaging with our channel and ecosystem partners to enhance their capacity and capability.

Key initiatives to enhance value for customers in Financial Year 2018-19


In India, Tata Steel continues to retain a leadership position in the automotive segment.

  • Providing focussed customer initiatives such as Customer Service Teams, Value Analysis and Value Engineering and Advanced Technical Support
  • Provided high-end grades through the Kalinganagar plant
  • Attained 41% growth in high-end cold rolled coils and sheets through JCAPCPL (joint venture between Nippon Steel & Sumitomo Metal Corporation and Tata Steel)
  • New materials business developed FRP products for the automotive sector


Tata Steel is in the process of shaping the construction industry by maintaining its leadership position in specific segments such as individual house builders, medium and small housing and construction, and rural roofing segment.

  • Tata Steel is investing in downstream products, which help reduce overall cycle time and project costs for our customers
  • We are enhancing the quality of consumer experience through various initiatives. E-sales of Tata Tiscon and Tata Shaktee have been scaled up through the early engagement portal ‘Aashiyana’
  • India’s first-ever Fibre Reinforced Plastic foot over bridge was set up by the New Materials Business in March 2019


Tata Steel is working closely to develop new grades of steel with its ECA brands.

  • Over 157 customer engagement activities were organised for 7,000+ Emerging Corporate Accounts (ECAs), through the Ecafez Qualithon platform
  • 5 ECA conclaves (an Engagement forum for ECA customers with senior leadership of Tata Steel) was conducted for ECA customers across India
  • Leveraged initiatives through the deployment of customer service teams, Value Analysis and Value Engineering (VAVE) and Technology Day

Happy working with Tata Steel which is providing resourceeffective and sustainable systems that are adding value to our CSR initiatives.

Sanjay Khajuria

Senior Vice President, Corporate Affairs,
Nestlé India Limited



As an integrated steel manufacturer, we work very closely with our network of supply chain partners in upstream as well as downstream. Our supply chain process is focussed on using a multi-pronged approach of vendor segmentation and developing long-term supplier partnerships. We treat our 5,000+ vendors as business partners through a fair and transparent governance process. All our supply chain partners are required to comply with the Tata Code of Conduct (TCoC) which enumerates the principles of fair business practice, ensuring human rights, complying with environmental regulations and standards, and adhering to health and safety requirements. The supply chain partners are covered under the whistle blower policy and a formal grievance redressal system. To ensure high standards of occupational health and safety in the supply chain, suppliers are rated on a 5-star scale. Contracts with high safety risks are awarded only to partners who score 4 and above on this scale. We also conduct periodic audits to ensure compliance to good human rights practices. 359 vendors have been trained on TCoC and SA8000, and eight have been blacklisted due to non-compliance with the TCoC.

>5,000 Suppliers

Supplier Sustainability Expo 2018


  • SO2
  • SO4

Maintain cost leadership and care for people across our supply chain through partnerships with our suppliers


Further deepen our relationship building and process strengthening initiatives


We aim to create value creating partnership with our supplier community, based on a foundation of ethical conduct, high standards of working conditions and concern for the environment



The SRM programme is aimed at collaborating with strategic vendors on digitalisation and innovation. We are including suppliers in technological knowledge transfer and capacity building programmes to enhance operational efficiencies, reduce transaction time and bring in transparency. Around 1,400 suppliers were covered through the Vendor Capability Advancement Programme (VCAP) under various topics such as TQM, finance, skill development, operational excellence, ethics, safety, and sustainability.

Further, to support the local communities and encourage the inclusion of marginalised sections of the society, we develop entrepreneurial capabilities and promote vulnerable communities by positive differentiation through Affirmative Action (AA) Programme of Tata Steel. Nearly 25% of our supply chain partners are local, out of which 70 are AA suppliers.

359 vendors trained on TCoC and SA8000

1,035 suppliers assessed on safety parameters

70 AA suppliers

~25% suppliers are local

SO2 - Consolidate position as a global cost leader

SO4 - Industry leadership in CSR and SHE



For Tata Steel, the well-being of communities and employees is at the core of its business. We operate in the remote regions of Jharkhand and Odisha whose overall socio-economic development is not at par with other parts of the country. The mining and metals industry has an inherent, significant and lasting adverse social and environmental impact on the surrounding population. We have mitigated these impacts by delivering a number of path-breaking interventions since inception. Townships with necessary facilities (utilities, healthcare, education and opportunities for earning a livelihood) provide a superior quality of life equally benefitting employees, their families and the local population.


  • SO4

Industry leadership in CSR and SHE


  • Establish district models in improving access to and quality of education and healthcare for infants, mothers and adolescents
  • Continue to engage with tribal communities and nurture leadership potential among tribal youth
  • Adopt innovative ways of enhancing household income, community nutrition, completion of basic education till matriculation by all, dealing with endemic water deficiency, supporting the differently abled and enabling better self-governance among citizens at the panchayat level
  • Explore partnerships with governments, social sector organisations, academia, experts and other organisations in the national development space


Touching > 2 million lives by 2025



Tata Steel has over a century of shared context, with communities giving it a microscopic view of their critical needs and aspirations. This has enabled the design of focussed initiatives which have matured over the years, from service provision to empowering communities in forging their future. CSR interventions are deployed by almost 600 professionals with diverse skills interacting directly with the community daily, partnered by organisations of national and global repute. TSL consistently commit resources to bold and innovative projects designed at scale. This approach is the bedrock of our strong and enduring community relationships with mutual trust and respect. It has significantly contributed to growth in our business, setting the Company apart from other mining and metals corporations.

A comprehensive range of themes with multiple initiatives aligned to globally accepted guidelines, including the UN SDGs, go well beyond the CSR mandate in the Companies Act, 2013. They cater to the most vulnerable sections among communities, addressing the challenges of today and building lasting solutions for the future. Focussed projects in health, drinking water, sanitation, education, livelihoods and infrastructure meet community needs. Sports and youth empowerment initiatives engage them meaningfully. Our ‘Tribal Identity’ theme is an emerging signature theme unique among corporates. It includes sustained efforts to preserve and promote aspects of heritage (language, culture, art forms and sports), ground-breaking efforts such as Samvaad and the Tribal Leadership Programme, which provide platforms for expression of and debate on tribal issues across India.

Our CSR strategy

Tata Steel’s CSR strategy looks at establishing replicable change models which impact core development gaps across India (Signature Programmes) and enhance thematic development focus on communities in operating areas (Proximate Community Development). In addition, TSL continues to strengthen its CSR governance and consolidate its leadership position by intensifying deployment of its key initiatives through the Tata Steel Foundation.

Initiatives for health, drinking water and sanitation


Maternal and New Born Survival Initiative (MANSI)

MANSI focusses on working with pregnant women, mothers and children on the issue of infant mortality through partnerships with the government, and national and international NGOs.

Infant mortality reduced in 12 blocks of Odisha and Jharkhand

A real-time digital tracking system was launched to provide vital support to Sahiyas and ASHAs to respond to highrisk cases

Almost 1,855 high risk child and mother cases identified

~44% reduction in death rate achieved

Regional Initiative for Safe Sexual Health by Today’s Adolescents (RISHTA)

RISHTA focusses on working with the adolescents to educate them on the importance of nutrition and their rights while imparting life skills training.

The RISHTA Android application enables detailed profiling and tracking of each adolescent over the project period, leading to focussed health inerventions and linkage to government programmes.

Reached out to

15,000+ adolescents

990+ Peer educators developed from adolescent population

Outreach clinical healthcare services

We invest in Mobile Medical Units (MMUs), health camps, cataract screenings, surgeries and provision of eye glasses.

Mobile Eye Surgical Units (MESU) - a Sankara Nethralaya – IIT Chennai collaboration–takes world-class cataract surgical care to remote locations in Jharkhand through a fully equipped mobile operating theatre.

3,800+ Cataract cases operated

2,400+ surgeries conducted by MESU

HIV-AIDS and leprosy

We are working with the LEPRA Society to spread awareness, and provide treatment and rehabilitation to leprosy patients. We invest in truckers intervention to raise awareness about HIV-AIDS.

~ 1,905 leprosy cases availed awareness, treatment and rehabilitation, which included 31 surgeries

Drinking water

We install and repair drinking water facilities such as hand tube wells and deep bore wells, and piped drinking water, and are working on solar-powered drinking water projects.

The Springs initiative was an experiment conducted to prevent contamination of natural perennial springs. It enabled availability of clean water to five villages throughout the year.

1.2 lakh + beneficiaries impacted through installation of these facilities

Initiatives for Education


Thousand Schools project

Thousand Schools project is working on the deployment of the Right to Education Act by enabling access for children to school, improving teaching and learning levels and improving school governance through School Management Committees.

Learning Beyond School is a fully community managed education resource centre that enables children to learn beyond school hours and become familiar with digital technology.

1,170 schools reached out in Odisha and 248 in Jharkhand

1,50,000+ students covered in Odisha and Jharkhand

1,600+ habitations have become Child Labour Free Zones, out of the total 2,239 being addressed in Odisha since the inception of the project

Residential camp schools

We conduct residential camp schools (Masti Ki Pathshala) for children who are either dropouts or from vulnerable backgrounds engaged in child labour.

Our Saving Lost Childhood programme aims to reduce child labour in Jamshedpur.

3 new Masti ki Pathshalas created in FY 2018-19 in Jamshedpur – total 4 schools catering to 50 girls and 260 boys

Almost 40 boys were mainstreamed to CBSEbased formal schools in FY 2018-19 from the first Masti Ki Pathshala

Pipla school in Jamshedpur now caters to around 100 girls from nearby areas who require bridging and mainstreaming to formal schools


We offer Tata Steel Scholars Programme and Jyoti scholarships that provide financial assistance to meritorious SC/ST students for post-graduate professional courses. Jyoti fellowship is also offered to SC/ST students from Class VII to post-graduation.

90+ students received scholarships under Tata Steel Scholars Programme for Jharkhand and Odisha

3,300+ students received scholarships under Jyoti Fellowship in Jharkhand and Odisha

7 Tata Steel Scholars received pre-placement offers from Tata Steel in FY 2018-19

Child education for Particularly Vulnerable Tribal Groups (PVTG)

We work with the PVTG communities to provide them access to good education facilities.

About 260 students enrolled in 7 residential English-medium schools in FY 2018-19, most of them first generation learners from PVTG families

Initiatives for Livelihood


Technical education institutes

We develop technical education institutes to improve employability of the youth in the community through professional skilling courses.

Ek Pahal is a skilling initiative to constructively engage prison inmates by imparting in-house training to enable them to secure gainful employment, both within and outside the jail.

Digital skills for rural children are imparted through a classroomon- wheels called ‘Kaushalyan’ using an air-conditioned bus with workstations, an LED TV display as well as a trained computer faculty.

The nursing programme aimed at addressing the issues of poverty, unemployment and mass migration through nursing training.

~4,800 youth enrolled

~2,500 youth trained

~2,000 youth placed/ self-employed

Women Self-help Groups (SHGs)

We have created women SHGs in our communities to impart skills and empower them to run an enterprise.

~10,000 women empowered through SHGs in 95 gram panchayats

Improve agricultural productivity

We boost farmers’ income through improved agricultural productivity by investing in improved irrigation facilities for the community, waste land development and other allied activities

20,000+ farmers benefitted through agriculture productivity techniques and allied activities

~85 ponds constructed/repaired in Jharkhand and Odisha for agricultural and domestic use

The Development Corridor

A 280 km well-being trail


The Corridor is the route connecting Tata Steel’s Jamshedpur and Kalinganagar operations. The project has extensive data on over 3.6 lakh population (>90,000 households) in 71 Gram Panchayats across 5 districts using the Data, Evaluation, Learning, Technology and Analysis (DELTA) digital microplanning system of the Tata Trusts

Initiatives for youth empowerment


Youth empowerment through sports

We empower youth by training them and providing them access to good sports facilities and nurturing sporting talent with career potential

40,000+ youth engaged through different sports activities

Initiatives for tribal identity


Connecting tribal communities

We created ‘Samvaad’, a national platform for discussion among tribal communities

6 regional editions of Samvaad held across India. 1,680 tribals representing 99 tribal communities, delegates from 27 Indian states and 17 countries attended the Samvaad 2018 event

Tribal heritage

We work with 12 tribal organisations to revive and rejuvenate tribal language, literature and cultural heritage.

Almost 16,480 students of Jharkhand and Odisha enrolled in 317 language centres providing instructions in 6 tribal languages

Created ‘Rhythms of the Earth’, a pan-India tribal musical group comprising 75 members from 5 states covering 14 tribes

Tribal sports

We also encourage and promote tribal sports

Almost 4,200 tribal youth of Jharkhand and Odisha were engaged through tribal sports

Tribal Leadership Programme

The residential programme is for individuals from tribal communities willing to work to bring about a positive change in society.

Jubilee Park, Jamshedpur

Tata Main Hospital, Jamshedpur

Summer Camp, JRD Tata Sports Complex , Jamshedpur

Quality of life for communities

Jamshedpur - Celebrating 100 years of our legacy township

Jamshedpur is the only million-plus city in India without a municipal corporation, with Tata Steel providing all amenities, such as power, water, sewage line, and sanitation facilities resulting in high Quality of Life (QoL) for its citizens. Tata Steel has progressively met the challenges posed by the surge in urban growth and increasing aspirations of a world-class city. With 37.5% green cover, Jamshedpur scores 101 on the QoL index, which is similar to the best cities in India.

Tata Steel caters to the healthcare requirement of its employees, their families, and the community around its area of operations. The medical facilities are extended through a network of Tata Main Hospital (TMH) located in Jamshedpur – 1,000+ bed tertiary care hospital supported by 8 TMH clinics spread across the city and raw material locations such as Jamadoba, Noamundi, Sukinda, West Bokaro and Joda.

Catering to healthcare of our communities

1.64 million OPD patients

59,000 Indoor admissions

21,000 Surgeries and procedures

TSK - A new beginning

The wilful relocation and resettlement of 100% of families staying inside the Tata Steel Kalinganagar (TSK) project area as per the R&R guidelines of the Government of Odisha was completed in Financial Year 2018-19. Beyond the R&R guidelines, Tata Steel is planning to develop model colonies with self-contained facilities such as portable water supply, water treatment plant, rain water harvesting, and solid waste management. Water treatment plant with a capacity of 1 million litres per day has been completed and made operational since March 14, 2019. For promoting education of the children of relocated families and the nearby community, Loyola School, Kalinganagar has been constructed with all standard facilities to cater to 1,400 students.

A 200-bed facility of Tata Steel-Medica Hospital is operational and is catering to quality healthcare needs of the people living in and around Kalinganagar. Multi-specialty health camps are also being organised to provide specialised healthcare services to people. An integrated township, with a plan of 1,004 flats are being constructed. In the first phase, 188 flats, were completed and handed over in Financial Year 2018-19.

Tata Steel Medica Hospital, Kalinganagar, Odisha

Sports - A way of life at Tata Steel

Tata Steel engages employees, their families and the community in sporting activities through its:

  • Sports academies (Tata Football Academy, Tata Archery Academy and Naval Tata Hockey Academy)
  • Extension centres run along with Sports Authorities of India (Athletics and boxing)
  • Training centres covering 17 disciplines, including basketball, badminton, volleyball, table tennis and chess.

Some key highlights of our sports initiatives in FY 2018-19

  • Padma Shri laureate, Ms. Bachendri Pal, the first Indian woman to climb Mt. Everest, was conferred the Padma Bhushan in 2019. The Tata Steel Adventure Foundation (TSAF) headed by her, has enabled seven members of the community to scale Mt. Everest. TSAF has also formed a Climbing Academy.
  • Apart from regular runs and half marathons at Jamshedpur, Kolkata, Bhubaneswar and Noamundi, a run was organised at Angul (location of Tata Steel BSL) and a run was sponsored at Indore, both of which were new initiatives.
  • The Naval Tata Hockey Academy, which has a world-class AstroTurf, is focussed on the tribal communities. The team won the JSA Cup and nine boys were selected to attend the National Camp for the junior team.
  • The Tata Archery Academy has over the last 16 years trained 127 cadets, 45 of whom have represented India. In Financial Year 2018-19, Deepika Kumari from the Academy won the gold medal at the World Cup Stage 3 at Kolkata and bronze medal in the finals in Antalya, Turkey. Deepika and Prachi Singh won a gold medal in the Asia Cup in Taiwan.
  • Established in 1987 to train and nurture budding Indian footballers, Tata Football Academy (TFA) continues to serve national level football 141 out of 213 cadets have represented the country. In Financial Year 2018-19, TFA entered a tie-up with La Liga Giants Atlético de Madrid.

Tata Football Academy and Tata Trusts collaborate with Atlético de Madrid to develop Indian Football

  • Jamshedpur Football Club (JFC) continued its participation in the ISL and brought together some of India’s top talents, youngsters and experienced foreign players. JFC continued to have its impact on the overall ecosystem of football in our areas of operation, including grassroots football, youth football and women football, and on improving the infrastructure, training and development.

Tata Steel Training and Feeder Centre sports achievements in FY 2018-19