• Our efforts in energy conservation and environmental quality improvement have been further strengthened by a model that we created in partnership with NEDO-Japan, to use sensible heat of the “G” Blast Furnace waste gas.

• In pursuit of our goal to provide world-class products and services to the automobile and appliances industries, an Electrolytic Cleaning Line (ECL) has been installed. This will enhance the surface appearance and cleanliness of the Cold Rolled sheets and improve the paintability and productivity at the customer’s end.

• The one million tones per annum expansion program is well on schedule. It is a challenging project and bears testimony to Tata Steel’s world-class project management skills.

Energy Conservation & Environmental
Quality Improvement


World-class
Products and
Services



Project
Management
Skill

• The turnover of all branded products increased by 84% from Rs.12.86 Billion in FY’03 to Rs.23.63 Billion in FY’04.

• The turnover of all branded products as a percentage of total turnover, jumped from 14% to 22%.

Branded Flat Products

• The sales of Branded Flat Products (Tata Steelium and Tata Shaktee) increased by 186% to 0.44 mtpa, of which Tata Steelium accounted for over 0.28 mtpa. Tata Steelium is the only branded CR Steel in India.

• The turnover of Branded Flat Products as a percentage of Total Turnover of All Flat Products, has grown from 11% to 25%.

• Sales of Tata Shakee increased to 0.16 mtpa, a 22% increase over last year.

• Tata Shaktee introduced Wide GC Sheets (1220 mm) for the first time in the country, resulting in greater value for the customer through cost savings.

Branded Long Products

• The sales of Branded Long Products increased by 30% to 0.26 mtpa.

• The turnover of Branded Long Products as a percentage of total turnover of all Long Products, increased from 19% to 31%.

• To make sure that each consumer of our Tata Tiscon rebars gets the right price, a “Recommended Consumer Price” is fixed from time to time. Out retailers are expected to sell Tata Tiscon only at this price.

Improved
Sales

Greater
Customer
Value

Price
Transparency