Sustainability issues integrated into business strategies

The issues identified through stakeholder engagement as detailed in Figure 1.1 & Figure 1.2 above are addressed through organization's leadership system depicted at Figure 1.3. Stakeholder engagement in the leadership system provides inputs necessary to envision the future and to set and communicate directions for motivating the people, building capacity, monitoring and reviewing performance, to excel in the performance and to create value for stakeholders. The leadership system is a closed loop to provide opportunities for continual improvement. The process for anticipating the concerns of stakeholders for future products, services & operations is further elaborated in Figure 1.4.


Figure-1.3 : Leadership System at Tata Steel


Figure 1.4 – Process for anticipation of future impacts of products, services & operations

The organization’s strategy (Figure-1.5) ensures creation of value for all its stakeholders and is geared to achieving sustainability goals. The strategy integrates financial, customer, internal business process, external business environment, societal and employee learning and growth perspectives. The strategic challenges and objectives and their impact on stakeholders along with key performance indicators are further detailed in Figure 1.6.

The deployment of strategy is through focus on issues like improving incremental EVA, be the lowest cost producer of steel, value creating partnership with customers and suppliers, enthused and happy employees, sustainable growth, move from commodity to brands, unleash people’s potential and create leaders who will build the future, encourage innovation, excel at Tata Business Excellence model, manage knowledge, invest in new attractive business, and ensure safety environmental sustainability as detailed in the following boxes.


  
   

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