2.9 List of Stakeholders, key attributes of each and relationship
A list of few customers in the targeted sector and their requirements are furnished in Figure#2.2.
Key Segment
Product Mkts
Key Customers Key product requirement Key service requirements
HR for LM/CM  Telco, Ashok Leyland Chemical and physical properties conforming to specifications Tailor made supplies,Delivery compliance
HR for MC/HC ASIL, Hero, TPI, ITW Good surface, consistent dimensional tolerance, Physical and chemical properties Committed delivery of small lot orders Compliance
HR of CF Wheels India, Kalyani, Lemmerz, Toyota Chemical and physical properties Material through EPAs, Tech.Support, committed delivery
CR for high end 9Auto, Appliance) TELCO, Ashok Leyland, Maruti, Mahindra & Mahindra, Hyundai Superior surface quality and cleaner strip surface, Formability Customised delivery support, App. Engg. Support (AES)
CR for distribution Authorized distributors Better flatness, Zero spangle galvanised sheet Order management, complaint handling, App. Engg. Support
Galvanized Corrugated (GC) Authorized distributors    Better thickness and width tolerance, mechanical property    Distribution Management
HCWR    Bansal, Ram Swarup, Miki Wires, Arti Steels Minimum UTS guarantee, Surface defect Timely delivery, Availability
LCWR    ESAB, Advani Oerlikon, Ferro wires Chemistry as per the specification Timely Delivery, Availability
TISCON (Re-bar) Gammon, DLF, Chevron, Authorised distributors Mechanical properties, specification as per BIS appearance Customised length, availability of all sizes

Figure-2.2: Few key customers in targeted segments and their requirements

The expenses incurred on purchase of finished, semi-finished steel, raw materials, spares, fuel oil, power etc. during reporting period were Rs.60.737 billion against Rs.52.77 billion during previous year. Details of key products remits, services, their suppliers, key requirements of the products and the relationship with the suppliers are furnished in Figure 2.3.

Key Products/ Service Some Key Suppliers Key requirement Relationship
Coal BHP-Billiton Consistent quality with regular flow of supplies Partner-long term contract preferred
Lime Stone Commercial Minerals    Partner-long term contract preferred
Oxygen BOC      
Electricity Tata Power    Group Company - Power Purchase Agreement
Mechanical Electrical Spares TAYO, TRF, Siemens, ABB Total cost of ownership, technical support, delivery compliance Long term contracts
De-Sulphurising Compound JAMIPOL Total cost of ownership Joint Venture partnership
Sponge Iron Aluminium     TSIL, Minex Consistent quality and delivery Compliance Preferred
Refractory TRL Total cost of ownership Partner
Transportation Saizer Enterprises Frontline Associates Timely placement of vehicles; adherence to contractual transit time, proper care of material in transit Exclusively for Tata Steel
Packaging ITW Signode Total cost of ownership ITW Signode-Partner
External processing of products Tata Ryerson material Timely processing of quality of packaging Joint Venture
IT-Infrastructure Support IBM, Compaq Response time, complaint resolution, uptime of equipment Long term contract

Figure-2.3 – Key products, suppliers and partners
  

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