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BSC Perspective Corporate Objectives Strategic
Measures
UoM Actual
(03-04)
(04-05) Target
(04-05)
(06-07) Benchmark Strategy
 

Internal Business Perspective










 
 
 
 
  
 
 
 
 
 

 

 

 

 

 



Learning Perspective

Value creating partnerships with suppliers
  
Continue to be the lowest cost producer of steel
  
Outsource strategically
  
Encourage innovation and allow the freedom to fail
  
Ensure safety & environment sustainability
  
Excel at TBEM
  
Improve the quality of life of the communities we serve
  
    
Management knowledge
  
Enthused & happy employees
  
Improve the quality of life of the employees
  
    
Unleash people’s potential and create leaders who will build the future
  
Corporate Image Index







Supplier Satisfaction Index






Employee Cost


Corporate Citizenship Index (Jsr. & Out Locations)





Org. Lng. Index





Employee Satisfaction Index



Leadership Behaviorial Index
Index (out of 100)





Index







% of TO



Index









Index






Index





Index
77








7.7







11.87




10









441






3.8





74.7
81








7.8







Contain at 02-03


Levels









650






3.85





80
86








7.9







Contain at 02-03


Levels









650






3.9





80
92








8.0







Contain at 02-30


Levels









650






3.9





85
 
Individual parameters for each stakeholder group separately benchmarked






















Unique measure






3.89 Infosys





Unique
Make JUSCO profitable by 2007  
Create more companies for service function (LT)  
Improve Perception (LT)  
Potential Employees  
School Students  
Government  
Financial Community
Implement ASPIRE (ST)
Improve operational excellence & sustain cost competitiveness (LT)
Improve Corporate Governance Practices (LT)
Implement Social Accountability (SA8000) (ST)
Implement OHSAS (ST)
Collaborate with Dupont for institutionalizing safety (LT)
Bring Unionized cadre in KM fold (ST)
Improve knowledge sharing & knowledge manthan (ST)
Improve workplace ambience, safety & ergonomics (LT)
Increase time spent on developing people to create leaders at all levels (LT)
Create leadership pipelines & develop global manager (LT)

 

   
BSC Perspective Corporate Objectives Strategic
Measures
UoM Actual
(03-04)
(04-05) Target
(04-05)
(06-07) Benchmark Strategy
Financial Outcomes















































Market Outcomes



Customer Perspective
Create incremental EVA year on year on existing business
  
Sustainable & aggressive growth
  
Invest in attractive new business
  
Divest, merge, acquire
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
Move from commodities to brand
  
Value creating partnerships with customers    
EVA






Increase in top line growth







































Retail sales through brands

CSI (FP, LP, Tubes & FAM)
 



Rs. Crores












%


-



























-






Index (New measures for Tubes & FAM)



515



21








































-






1.06 (FP)
1.10(LP)



100% incremental EVA year on year











20% year on year




























-






1.12
















































100%






1.13
















































-






1.14
Posco
China Steel (5.4%)









43%Gerdau
SA
































-






1.12 Baoshan Steel

Grow organically & through M&A (in India & overseas) to 15 mtpa by 2010 (LT)
Execute overseas Fe-Cr facility (LT)
Execute 1 mtpa in Jsr. By 2005 (ST)
Establish global presence in steel manufacturing by 2005 (ST)
Establish a low cost coastal plant to link domestic & global operations (LT)
Finalize 2 mtpa expansion plan by 2004 & complete by 2007 (LT)
Execute Tubes Growth Plans (LT)
Execute FAM Growth Plans (LT)
Executive Titanium Project Plans (LT)
Develop a well defined M&A framework for domestic & overseas acquisition (LT)
Improve Brand Promotion & brand positioning (LT)
Implement RVM (ST)
CVM program with 100% OEM customers (EA) by 2007 (LT)
Develop Customer Relationship Index (ST)

Figure#3.7 - MD’s Balanced Scorecard for (2003-2004)
  

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