Sustainable development is about adding value to our products and services with focus on customers, shareholders, employees and local community in which we operate and more widely to regional and national development. Our Policies, Statement of Purpose, Vision and Mission statements are deployed through a well-structured and defined business model called Tata Business Excellence Model (TBEM). These statements act as guiding principles for development of organizational structure and action plan with clear-cut delineation of responsibilities and authorities. Sustainability concerns are built into the model through “Leadership” that is founded on Tata Values, Code of Conduct, Policies and Guidelines.

The management leadership prioritises the concerns of stakeholders based on current business needs market situation and the need to improve the quality of life of the “communities Tata Steel serves”. The targets are set based on the historical data, technological and financial constraints and the industry benchmark as shown below in Figure 3.5 (a). The review process and management structure for prioritisation, target settings and review is furnished in Figure 3.5 (b).

Fig. 3.5(a): Tata Steel Leadership Planning Process

Figure 3.5 (b)-Organization Management Structure for Economic, Environment & Social Commitment

The principal communication channel is the quality management system and environmental management system of the organization. There is a four-tier review mechanism/process i.e. Apex Business Council level review – once in six months; Business Excellence Corporate Council – once in three months; Business Excellence Council – once in two months; and Departmental/Divisional Councils – every month. The objectives & targets against economic, environmental and social performance form part of departmental key performance measures that are reviewed at all the three levels as per the frequency given above. The key performance measures of the department are further cascaded down to individuals in the form of Key Result Areas that becomes the responsibility of the individuals. The outcomes of review process are communicated to the employees at various forums like JDC, JWC, JWQC & APEX meetings. In house publications such as Tisco Samachar, Tisco News, Supervisory Newsletter, Talmel and Intranet Website are used for extensive communication. On the 1st Monday of every month the MD addresses all the employees of the company through the Intranet enabled videoconference facility MD ONLINE. This give every employee of the company the opportunity to ask questions and seek clarifications on issues related to sustainable growth and employee welfare.