Mr B Muthuraman |
“Safety is a leadership issue more
than anything else,” the Managing Director, Mr B Muthuraman told all the listeners on
his video-cast MD Online. “Whatever is being done is insufficient and each individual
must focus on safety more and more so that it becomes our first nature,” he
emphasized. The seriousness with which Mr Muthuraman is pursuing greater Safety
consciousness in the Company can be gauged from the fact that Mr Muthuraman announced the
Company’s decision to link annual bonuses to Safety performance across the Company.
The cut will apply to all irrespective of location, work and position.
Solution for Sales, the new buzzword in Marketing, under the Theory of Constraints, also
came into focus during the videocast. The replenishment offer – one of several parts
of the programme applicable to Sales and Marketing – is being rolled out in the area
of distribution. This will ensure that once a product moves off the shelf, it is replaced
immediately so that the material is available when the next customer comes in. The benefit
to the distributors is that their inventory will come down, freeing their capital for
market activities.
Each month Tata Steel makes greater progress in the market place. Mr Muthuraman shared the
recent advances made in the marketplace with all the employees. The real impact of the
work done with the customers is apparent, when the prices are down,” Mr Muthuraman
pointed out. “Customer Value Management, timely supply to the customers, taking
delivery compliance to 100%, branding efforts and the efforts of Retail Value Management,
all these have had a powerful effect,” he declared.
In response to a question from Mr R N Singh of ITS about the current levels of Tata
Steel’s share price, Mr Muthuraman explained that share price is a combination of
several factors. While Tata Steel has the highest market capitalization per tonne of its
capacity or per tonne of sales, compared to steel companies across the world, the stock
performance of the entire steel sector has lagged behind in comparison to other
industries. Also, Tata Steel acts for the good of the Company and all its stakeholders not
just the share market, he added.
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Safety
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- Pay attention to near-miss incidents, earlier referred to
as dangerous occurrences
- There were nearly 15000 near-misses in 2005
- A Preliminary Investigation Report (PIR) system has been
launched to record near-misses.
- Near-misses include a person being saved from a fall; a
fall of an article from a height; being saved from a collision with a vehicle or from
being entangled in a conveyor
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Dear Reader,
There is a chance that when a child is
asked what ‘S’ stands for, the child may end up saying ‘S’ for
Superman! Superman, the legendary hero who goes everywhere and anytime he wants to, fights
against all odds and makes sure that all’s well with mankind.
Tata Steel is not far behind. To the people who work here, steel can go as far as an idea
can. Steel is strong, supple, useful in all walks of life. It has been the
‘tool’ in the hands of mankind with which it has tilled the soil and vanquished
its rivals for centuries. Tata Steel believes that steel has the potential to recast it
role and bend and flex as lifestyle changes in the future. The unveiling of the new Tata
Structura brand and the launching of the steeljunction by the men-at-work is a signal that
steel will continue to find usage and application in forms, shapes, colour, dimensions,
etc that seem beyond imagination.
‘S’ for Superman might soon be replaced by ‘S’ for steel.
Steel News salutes the builders of Tata Structura and steeljunction
Editor |
