Tata Shaktee, the flagship brand of Tata Steel, crossed the One Million tonne landmark sales in April 2007 since its launch. Dr T Mukherjee, Dy Managing Director - Steel, unveiled a memento especially designed to commemorate this landmark event. Mr Anand Sen, Vice President, Flat Products released the book titled “Exploring New Horizon” during this occasion. The book portrays all important initiatives and events in the journey of the brand since it was launched in Feb 2007.

Tata Shaktee Galvanised Corrugated (GC) sheet was launched at a time when the steel roofing business in the country was highly unorganized and was conducted in an environment of mistrust. At this very time, Tata Steel recognized the opportunity to create value for the consumers by revolutionizing the way steel roofing business was conducted in India - this led to birth of the brand Tata Shaktee.

Since its launch, the brand has never looked back. The major initiatives, right from setting up a pan India network of distributors and retailers, relationship building programmes with the network partners, Retail Value Management to increase reach of the network and bringing professionalism in to the distribution system, Consumer contact programmes such as Haat Hungama, Nukkads and Video shows explaining brand benefits, training of network partners and sales persons,

transparent and fixed consumer prices, to the recently started exclusive Tata Shaktee shops under Retail Identity programme have helped the brand to become a market leader and command substantial premium over competition products. The relentless effort put in by all stakeholders of Shaktee apart from a clear direction and commitment demonstrated by the top leadership of Tata Steel, has helped the brand to become the most preferred option in steel roofing sheet for millions of Indians.