The order from the Malaysian car manufacturer PROTON is a mile stone for the company, he said and emphasized that the order must be executed well. "We get awards but awards from customers are the best," he reiterated. Hyundai, Chennai has conferred its Best Localisation Award on Tata Steel, while Ford India, Chennai has made Tata Steel its 100% internal component supplier. "With the company's product mix now its biggest strength, it will ensure better margins and more profits," he confirmed.

Mr Muthuraman urged the company's employees to develop a mindset of growth. "Too much time is spent on internal complexities. Thank of the future and develop. This has to happen on a Planned basis. Also, our cross functional thinking is not satisfactory and needs to improve,"  Mr Muthuraman said.

He believes that improvements such as ASPIRE, Lakshya - ek chunauti and TBEM will help bridge the difference between being a good steel company to a world-class one. "Tata Steel share value has improved," he revealed. "Share price is the responsibility of the company. As we grow we need to look more on the outside interface," Mr Muthuraman urged.

Every month the Managing Director reaches out to the employees of the company through a webcast on the company's intranet and through video conferencing. This is extremely popular and gives every employee an opportunity to share his or her concerns with the MD and receive the answer. Most of these interactions are in hindi.