|
|
|
awards & achievements |
|
|
| steeljunction sweeps awards for
creativity It was promoted
as a unique concept in retail marketing of steel. But the success of the steeljunction
story, both in the marketplace and at the Annual Advertising Awards held at Kolkata, has
added greater zest to this new initiative.
The work for “steeljunction” won all the Gold Awards for Creative Excellence in
each of the sub categories that it participated, at what is virtually the Mecca of
advertising. Each award in the retail category was bagged by steeljunction, a segment
which received the highest number of entries. As a result of its work for steeljunction,
Tata Steel’s agency O&M was declared “Agency of the Year”.
The website of the store - www.steeljunction.in was formally launched by
Mr. Anand Sen, Vice President, Flat Products on February 10 at the Company’s
“Knowledge Centre” in Tata Centre, Kolkata. A large number of employees, key
vendors, partners and customers attended the launch. Mr. Sumit Ray, Chief, Retail
Initiatives has invited all employees of the Company to send in their feedback on the
website and queries on the store at info@steeljunction.in.
Five Gold Annual Advertising Awards were won by
steeljunction |
|
|
Tata
Steel wins SP Jain Marketing Impact Award Tata Steel’s paper on “Redefining Retail of Steel in India”
won the prestigious SP Jain Marketing Impact Award (SIMA) for the year 2006. The paper,
co-authored by Mr. Anand Sen, Vice President- Flat Products and Mr. Peeyush Gupta,
Financial Controller-Long Products, Tata Steel, focusses on the change effected by Tata
Steel in steel retailing through its Retail Value Management (RVM) initiative. This award
is conferred for marketing initiatives that have greatly influenced an organisation’s
performance. Tata Steel’s paper won accolades for illustrating the manner in which
retailing of steel has been redefined in the country.
The Company’s focus on Retail Value Management has helped in strengthening its brands
and increasing the top-of-the-mind awareness about its steel products. RVM, which reaches
out to the end consumer, has redefined the selling of steel by streamlining channel
structure, introducing product improvements and changing the look and feel of steel retail
shops. The aim of the Company is to reduce the anxiety of a consumer when he wants to
purchase steel to build his house through product consistency, superiority, price and
availability.
The Company also conducts specific training programmes for sales personnel of retailers in
order to ensure a memorable experience for the consumer. Continuous consumer research has
helped the Company to identify the needs, which are not currently addressed by most
players in the market. Feeding this information back to the retailers has helped them to
further improve their position in the market place.
|
|
|
Mr. Peeyush Gupta
receives the Award on behalf of Mr. Anand Sen and himself |
Triple
A Best Deal Award for NatSteel takeover
Tata Steel investment in NatSteel has
been conferred with The Asset “Triple A Best Deal” Award. The S$ 486.4
investment, which gave the Company access to key Asia-Pacific markets, including China
also created a manufacturing footprint in these geographies. NatSteel, which is a trusted
name in these markets and is known for its reliability, added two million tonnes of
additional capacity to Tata Steel’s finishing capabilities. |
|
The Award is received by Mr. Oo Soon Hee,
President & ECO, NatSteel, Asia |
|
|
