Tata Steel has opened up its fourth retail outlet, "steeljunction", at Behala today. This is a smaller format of the store opened under "steeljunction" express identity. The store would be run on a franchisee model and is spread over an area of around 1600sq ft.

The store was inaugurated by Mr. Rajeev Singhal, Chief Marketing & Sales (Long Products). Other company officials including Mr. Sarvesh Kumar, Chief (Retail Initiatives), Mr. Rajiv Soni, Head - Marketing Communications and Mr. Kunal Kant, Sr. Manager Retail were also present on the occasion.

The "steeljunction" store will retail all the products made up of steel. The product categories that will be sold through this outlet will include furniture, utensils, life style products, safes, almirahs and hardware items. All the Tata Steel brands like Tata Shaktee Corrugated Sheets, Tata Pipes and Tata Agrico (Agricultural Implements) would also be retailed through this outlet.

The objective of Tata Steel venturing into the organised retail is to change the perception of people towards steel and to showcase steel as providing useful products that touch people's life. The company is planning to open 5 more stores by March 2008.

The first store, which was opened up in Kolkata, has generated very good response from the people of Kolkata. The company hopes to get similar response from the people of Behala also.

About Tata Steel

Established in 1907 as Asia's first integrated private sector steel company, Tata Steel today is the world's sixth largest steel producer with geographic footprints in India, South East Asia, UK and Europe. With the recent acquisition of Corus Limited, the combined enterprise has a crude steel capacity of 28.1 million tonnes with over 84,000 employees across four continents.