Jamshedpur, November 02, 2006

ASPIRE has become the Tata Steel’s brand for internal improvements through involvement of its employees. November month is celebrated as the Quality month. On the first eve of this month (1st November, 2006) Tata Steel re-dedicated itself to “ASPIRE - AmH$m§jm” with the objective of emphasizing the role of improvement initiatives in Tata Steel’s ever growing aspirations. The program focused on motivating the employees in dedicating themselves to TOC (Theory of constraints), TQM (Total Quality Management) and Technology in the company’s journey of becoming a world leader in steel.

Dr T Mukherjee, Deputy Managing Director (Steel), Tata Steel set the perspective by emphasizing the necessity to dream big and how Tata Steel through ASPIRE program is converting its dreams into reality. The program was ceremonially launched by Mr. B Muthuraman, Managing Director, Tata Steel and Mr. Shailesh Kumar Singh, Deputy President, Tata Workers Union, in presence of many senior officials, union office bearers and employees, in the evening of 1st November, 2006. The glittering function was held inside the Jamshedpur works of Tata Steel. The focus on TOC, TQM and Technology has been captured as ASPIRE with T3,  VrZ go OrV (‘Teen Se Jeet’).

Speaking on the occasion, Mr. Shailesh Singh stressed on the importance of the role of each and every employee in helping Tata Steel achieve its aspirations through people involvement. He stressed the need for employees to take more training and increase their knowledge to improve their individual and organizational performance. On the occasion of the launch, Mr. B Muthuraman emphasized on the need for synergy and integration in the efforts of the employees through TOC, TQM and Technology initiatives. He asked each and every employee to re-focus on the fundamentals of TOC and TQM. Also in the changing scenario each one should build confidence to develop their own Technology rather than depending on others. Mr Muthuraman stated that Tata Steel is aiming to become one the top steel companies in the world which is not only in size but in any other ways like corporate governance, human resources, product and service quality and so on. Quoting from ‘Patanjali’ he stressed on setting extraordinary aspirations and then aligning all actions towards the same. The ASPIRE program, introduced in May 2003 evolves round the philosophy of setting aspirations (which maybe beyond the current capability), then getting determined about reaching those aspirations, mustering required resources which leads to achievements and thus the self confidence to ASPIRE for more.

With focus on T3- TOC, TQM and Technology, Tata Steel is making another confident leap forward to earn the right to become one of leading steel companies of the world.