Kolkata, February 11, 2006

STEELING THE SHOW

Take a little creativity, add sound strategy, and sprinkle a generous amount of conviction. And hey presto, you have an award winning campaign! This time tested recipe proved itself yet again on 10th February, at the Ad Club Awards. The communication for steeljunction, India's first organised steel retail store, created by Ogilvy & Mather Kolkata made a clean sweep in the retail category at the awards ceremony. It not only won Gold in the press, outdoor and radio categories, but also walked away with the 'Campaign of the Year' trophy.

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