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Tata Steel Bags "Sustained Excellence" Award In The 9th JRD QV Award Ceremony
Jamshedpur, July 30, 2003

Tata Steel won the coveted award for "Sustained Excellence" in the Tata Business Excellence Model (TBEM) assessment for the year 2003. The award was given for sustaining 600 plus score out of 1000 for three consecutive years. Mr. B. Muthuraman, MD Tata Steel received the award from Mr. Ratan Tata, Chairman, Tata Group of Companies at a glittering function in Mumbai.Earlier, the company had won the prestigious JRD QV Award in the year 2000.The award is conferred upon the company scoring at least 600 out of a maximum score of 1000. So far, Tata Steel is the only company to win this award. Two other profit centres of Tata Steel The Tubes Division and The Ferro Alloys & Minerals Division scored over 500 points. FAMD was awarded the trophy for "Active Promotion" of TBEM for crossing the 500 point mark for the first time.

The  award  was  instituted nine years ago in memory of the illustrious JRD Tata.  It  is  based on The Tata Business Excellence Model adapted from the Malcolm Baldrige National Quality Award, USA. The JRD QV Award is meant for Tata    Group  companies  only  and  is aimed to propel the Tata companies to measure  themselves against a set of criteria, which are the hallmarks of a world-class  organisation.  While  the  JRD  QV    continues to challenge and inspire   the  companies  to    reach the levels worthy of an award, the TBEM engages  all   participant   companies  in a continual journey of improvement leading to business excellence.

As  part of the assessment exercise the applicant companies are assessed by trained assessors on seven dimensions e.g., leadership, strategic planning, customer and market focus, information and analysis, human resource focus, process management and  business results. Under the TBEM assessment, the companies   seek  to measure the abilities of their processes to deliver the business results.  This in turn helps them to prune and churn the way they conduct their  business.  In this process, the companies are assisted by a large pool of assessors and mentors who tirelessly and incisively assess to draw  the focus to critical drivers of success. For their assessment, they are  armed with  the  TBEM framework and their  own business acumen and experience.

This  year,  Tata  Steel  scored 675 points indicating that the company has reached  the  position  of  being  the  industry    leader. A senior Baldrige assessor  from  USA,  Mr  Bob    Osterhoff carried out the assessment of Tata Steel  with  other    trained  assessors  from the Tata Group. Bob has done a number   of   assessments for the Baldrige Award in the US. He commented that Tata   Steel   was  among  the  best companies he had visited in terms of the willingness  to learn, change and be among world industrial leaders.There are many great practices that the Tata Steel people can all be proud!   Some of the striking strengths he observed were the quality of senior leadership and   its   commitment  to  excellence,  community   involvement   activities, production  processes  driven by process automation, deployment of Balanced Score Card and Knowledge Management interpretation and deployment.

The process of assessment culminates on 29th July every year.The birthday of  the    legendary JRD Tata. The JRD QV seeks to commemorate his memory and spur Tata organisations into higher levels of performance.

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