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Once it became a wholly-owned subsidiary of Tata Steel in February 2005, NatSteel Asia refreshed its corporate signature which now includes a brand slogan – ‘A TATA Steel Enterprise’. This brand slogan underscores its linkage with the parent company – TATA Steel, one of the world’s top ten steel producers. It highlights the Company’s vision of becoming a world-class steel producer and alludes to the myriad growth opportunities in the future. This new corporate signature featuring a fresh and contemporary look was unveiled at the Dialogue with the Chairman on October 16, 2007. The letters for NatSteel have been restyled to project grace, definition and strength of character.
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