You will agree that this concept (Tata Group's association with the nationalist cause, both before and after Independence) has immense communicative potential beyond the ad that has now appeared in a section of the print media. It needs to be communicated widely in diverse creative messages through television, in the non-English print media, outdoor media and in other ways targeted at specific influential audiences. This would no doubt be useful to your Group, reestablishing and further reinforcing the Tatas' unique nationalist legacy. But in writing this letter I am prompted by the larger benefit that such communication would bring to the new generation of entrepreneurs in our country who know little about the close compact between the pioneers of India's industrialization and the leadership of the Freedom Movement.

Even in today's age globalisation, India's political and business establishments need nationalism as a source of inspiration, energy and direction – enlightened and broad minded nationalism which does not shut its eyes to the changes in the international situation that inevitably take place from time to time but which, nevertheless, does not shy from being assertive when national interests ate at stake. This is the true meaning of Swadeshi, an idea that is as relevant now as in the time of Gandhiji and Jamshetji Tata, although its meaning and application have doubtlessly changed.

Before I conclude, let me express another bit of appreciation – for the new Indica that I saw at the Auto Expo last month. Very best wishes.

Yours sincerely,

(Sudheendra Kulkarni)