Tata Steel opened up its third retail outlet, “steeljunction”, at Barasat today. This is a smaller format of the steeljunction store opened under “steeljunction” express identity. It was inaugurated by Mr. Peeyush Gupta, Chief Marketing & Sales (Flat Products). The store will be run on a franchisee model and will be spread over an area of around 1300sq ft.

The “steeljunction” store will retail all the products made up of steel. The product categories sold through this outlet will include furniture, utensils, life style products, safes, almirahs and hardware items .All the Tata Steel brands like Tata Shaktee Corrugated Sheets, Tata Pipes and Tata Agrico (Agricultural Implements) will also be retailed through this outlet.

The objective of Tata Steel venturing into the organised retail is to change the perception of people towards steel and to showcase steel as providing useful products that touch people’s life. The company is planning to open 5 more stores by March 2008.

The first store was opened up in Kolkata and it has generated a good response from the people of Kolkata. The company hopes to get similar response from the people of Barasat as well.

About Tata Steel

Established in 1907 as Asia’s first integrated private sector steel company, Tata Steel today is the world’s sixth largest steel producer with geographic footprints in India, South East Asia, UK and Europe. With the recent acquisition of Corus Limited, the combined enterprise has a crude steel capacity of 25.6 million tonnes with over 84,000 employees across four continents.

*The Company is proposing, subject to market conditions and other considerations, an offer on a rights basis of its equity shares and cumulative convertible preference shares and has filed a Draft Letter of Offer with SEBI and the stock exchanges. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the respective websites of the BRLMs at www.jmfinancial.in, www.citibank.co.in and www.dspml.com”